About me
As a Content Editor for a successful Social Media Marketing Agency, Iâm already highly skilled at creating engaging content with a focus on creativity and attention to detail. I also love writing, which I do so internally for marketing and communications but also through research and journalistic articles, one of which I've attached. Hope to hear from you if you think we'd work well together!
Projects
- Female athletes: the lesser known legends Almaz Ayana won the 10,000m in historic fashion last Saturday at the IAAF World Championships. But do you know her name? âDid you see that race at the World Championships on Saturday?â âThe one where Usain Bolt lost?â âNo, the one where Almaz Ayana lapped most of her competitors on the 10,000m track.â This is a conversation I had recently, and it got me thinking. Donât get me wrong, Bolt is a legend. I watched his last race on the edge of my sofa like the rest of the world and Iâm also aware that the 100m is a lot faster and a whole lot sexier in the sphere of athletics than the 10,000m. But can you remember the name of one female sprinter? As I watched Ayana dominate the track in an astounding feat of physical fitness, prowess and determination, I wondered if sheâd get anywhere near as much coverage as a male athlete would if they literally lapped their competition on an international scale? Just to put her talent into perspective, Ayana also set a World Record for the Womenâs 10,000m last year at the Rio Olympics 2016. The perceptions of womenâs sport are changing fast, although maybe not quite as fast as Almaz Ayana. The UEFA Womenâs EURO tournament was aired on the Channel 4 for the first time this year, and a particularly powerful moment was when Jodie Taylor scored a hat-trick in the match against Scotland. This thrust Jodie Taylor into the company of legends like Gary Lineker and Jeff Hirst, making them the only 3 England players ever to score a hat-trick in an International Finals Tournament. It also highlighted that itâs been around 20 years since a male footballer has performed such a feat. This isnât the first time that womenâs football took centre stage. Consider the fact that during WW1, womenâs football was hugely popular, since any man fit enough to play football wouldâve been sent to the front line. As women served their country in munitions factories and traditionally male roles, so too did they fill the football fields â in the stadiums, but also for informal kickabouts. One womanâs love of the game was so strong that she is said to have gone straight from her wedding to a match, where she not only played but scored twice. After WW1, as men worked to re-establish their roles in society, women were edged out of the factories and the football fields. Football was once again seen as a highly unsuitable game for the delicate female frame. Following this for decades and decades it has been stigmatised and underfunded â and weâre still surprised that women arenât as technically good as men? But what fans who dismiss womenâs football miss out on is the excitement of the burgeoning field of womenâs football as the sport gathers momentum. We should be standing in awe of the female footballers â and indeed all female athletes â who have defied history and expectations of what a women can and should do with their bodies, and become elites in their own right, powerful and at the top of their game, and getting better every day. That, to me, is legendary. Iâll end with a quote from Serena Williams: âIf I were a man, I wouldâve been considered the greatest a long time ago.â
- Dear UK Home Office, Stop Deporting Hunger Strikers Imagine the place youâve always called home becomes unliveable. Youâre forced to see your city, your country, your family torn apart by war. Imagine you cannot stay in your home because of your race, or your religion, or your gender. So you must leave, and thatâs dangerous too. You cross the ocean in a dingy or stowaway in a truck. Youâre separated from the ones you love. You spend every penny that you have. Youâre haunted by the people you left behind. But you make it; you arrive in a country which you believe to be a safe haven. You arrive in London, the United Kingdom, a place of opportunity, a place of justice, a place of acceptance. But after all that struggle, you must struggle more. Imagine you end up stuck in Yarlâs Wood. Because you could end up there. Yarlâs Wood is the frankly immoral detention centre which time and time again breaches UK government immigration policy. Anyone subject to immigration control â from asylum seekers to visa over-stayers to foreign offenders - can be detained at Yarlâs Wood. Although itâs dubbed an âimmigration removal centreâ,  in 2016, 79% of the people held in Yarlâs Wood were released, not removed, suggesting that the majority of people are not confirmed to be deported, but are instead being unfairly detained for long periods of time. The controversy around Yarlâs Wood is well documented, with Channel 4 News investigations in 2015 uncovering numerous incidents of self harm (with 74 separate incidents of self harm requiring medical treatment in 2013 alone), lack of medical care (for example, there are reports of a woman having a miscarriage, which at the time raised no medical concerns by staff) and verbal and physical abuse from guards with recordings of statements such as, âTheyâre all animals. Caged animals. Take a stick with you and beat them up. Right?â Imagine youâre one of those animals â sorry, I mean women. Imagine you have no idea why youâre still being kept in these conditions and when â or if â youâll be released. Imagine youâre brave and strong enough to participate in a peaceful hunger strike, which a group of 120 women did begin on February 21st 2018. Imagine the Home Office then threatens to fast-track the deportation of hunger strikers. Imagine how you might feel, maybe how one of the strikers, Theresa, an asylum seeker from Uganda describes it, âThereâs no care or compassion about it [âŠ] it was to remind us that we better shut up.â Imagine how youâd feel if you were the woman facing deportation tonight, on the 17.25 Kenya Airways flight from London Heathrow to Nairobi. Deportation for legally protesting an institution which should be illegal; Yarlâs Wood. Imagine all this, in the United Kingdom, our fair and just country. Our safe haven. Unfortunately none of this requires an imagination. Itâs all real and all flagrantly in violation of the Human Rights Act of 1998, including Freedom of Expression. Itâs time we stop trying to silence these vulnerable women, and start listening to them. Itâs time we close down Yarlâs Wood for good. Luckily, the deportation scheduled for 16/03/2018 has been deferred, but the fight continues. If you believe the deportation and continued detainment of women at Yarlâs Wood to be wrong, please get in touch with the following MPs - tweet them, email them, call them - asking them to #StopDeportingStrikers. Diane Abbott - @HackneyAbbott David Lammy - @DavidLammy Caroline Nokes - @carolinenokes - Immigration Minister Afzal Khan - @Afzal4Gorton - Shadow Immigration Minister Amber Rudd - @AmberRuddHR
- Folk on the Street: taking social out of the office & onto the streets A lacklustre photo of a product surrounded by obvious props. Bland, humourless copy that was clearly written by an agency. Weâve all seen it and â letâs be honest â itâs not doing anything for anyone. People crave authenticity on their social feeds â those behind-the-scenes captures that transparently show how the product is made, the face behind the brand that tells the story of how it all came about, the posts that incorporate real people who embody the ethos of the brand. Just look at how much people love Vocationâs behind-the-scenes shots, , how Ollyâs Olives have charmed people with Olly as the face of it all , and ads rejecting all the fakery and instead featuring real people. Another clear finding in the last few years is the rise of the importance of video on social media. Only 38% of users are likely to skim video content, compared to 52% for photos, and 73% for blogs, with 53% of consumers actively saying that they would prefer to see more video content from marketers.  Like it or not, video is here to stay for social media marketing, and itâs only going to get bigger. So, when we were dreaming up campaigns for our client Soda Folk â an ace Colorado born craft soda company whose cans and bottles come with with illustrations of amazing people (or âSoda Folkâ) who have done a small but generous act of kindness in their own communities â we came up with the concept of âFolk on the Streetâ. All the Folk on their Sodas are doing amazing things⊠but we figured there are also plenty of people out on the streets doing small acts of kindness that no-one even knows about. Inspired by the success of authentic video content online, alongside that of street photographers and videographers such as Humans of New York, we took to the streets to capture real peopleâs responses to some very Colorado questions. We asked, âWho are the kindest Folk you know? Whatâs the kindest thing someoneâs ever done for you?â We were even bold enough to ask, âWhat does love mean to you?â Of course, some people laughed, others philosophised, many declined to be involved at all. But thatâs the beauty of it; real answers from real people. Nothing staged. Nothing false. Nothing to do with the product, really. Everything to do with what Soda Folk is all about. We did a little editing and added some motion illustrations to our footage and our Folk on the Street videos were ready! Weâre proud of the results â have a watch for yourself on the Soda Folk facebook.
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Work history
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Content EditorBrilliant Social Media
Leeds, United KingdomFull Time
o Editor for all written content produced by Account Managers, from social media posts to blog posts and email marketing.
o In charge of checking that Account Managers are delivering what we have promised in their creative strategies and Service Level Agreements, maintaining a high quality of written and visual content and attention to detail.
o Participating in and often leading creative and client meetings for a range of clients, including high profile brands such as The Honey Monster and Beanies Coffee.
o Mentor for Account Executives delivering training in account management, creative campaigns and copy, use of marketing tools such as HootSuite and MailChimp, and communication with the clients.
Skills
- Copywriting
- Editing
- Copyediting
- Academic Research
- English Grammar
- Article Writing
- Digital Journalism
- Social Advertising
- Marketing
Education
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2:1 BA Joint Honours English Literature & FrenchUniversity of Warwick
 - Warwick, United Kingdom