Rowen Ball
Available

Rowen Ball

Content EditorLeeds, United Kingdom
+ Info

0

Connections
Rowen Ball
Available

Rowen Ball

Content EditorLeeds, United Kingdom
About me
As a Content Editor for a successful Social Media Marketing Agency, I’m already highly skilled at creating engaging content with a focus on creativity and attention to detail. I also love writing, which I do so internally for marketing and communications but also through research and journalistic articles, one of which I've attached. Hope to hear from you if you think we'd work well together!
Projects
  • Female athletes: the lesser known legends
    Female athletes: the lesser known legends Almaz Ayana won the 10,000m in historic fashion last Saturday at the IAAF World Championships. But do you know her name? “Did you see that race at the World Championships on Saturday?” “The one where Usain Bolt lost?” “No, the one where Almaz Ayana lapped most of her competitors on the 10,000m track.” This is a conversation I had recently, and it got me thinking. Don’t get me wrong, Bolt is a legend. I watched his last race on the edge of my sofa like the rest of the world and I’m also aware that the 100m is a lot faster and a whole lot sexier in the sphere of athletics than the 10,000m. But can you remember the name of one female sprinter? As I watched Ayana dominate the track in an astounding feat of physical fitness, prowess and determination, I wondered if she’d get anywhere near as much coverage as a male athlete would if they literally lapped their competition on an international scale? Just to put her talent into perspective, Ayana also set a World Record for the Women’s 10,000m last year at the Rio Olympics 2016. The perceptions of women’s sport are changing fast, although maybe not quite as fast as Almaz Ayana. The UEFA Women’s EURO tournament was aired on the Channel 4 for the first time this year, and a particularly powerful moment was when Jodie Taylor scored a hat-trick in the match against Scotland. This thrust Jodie Taylor into the company of legends like Gary Lineker and Jeff Hirst, making them the only 3 England players ever to score a hat-trick in an International Finals Tournament. It also highlighted that it’s been around 20 years since a male footballer has performed such a feat. This isn’t the first time that women’s football took centre stage. Consider the fact that during WW1, women’s football was hugely popular, since any man fit enough to play football would’ve been sent to the front line. As women served their country in munitions factories and traditionally male roles, so too did they fill the football fields – in the stadiums, but also for informal kickabouts. One woman’s love of the game was so strong that she is said to have gone straight from her wedding to a match, where she not only played but scored twice. After WW1, as men worked to re-establish their roles in society, women were edged out of the factories and the football fields. Football was once again seen as a highly unsuitable game for the delicate female frame. Following this for decades and decades it has been stigmatised and underfunded – and we’re still surprised that women aren’t as technically good as men? But what fans who dismiss women’s football miss out on is the excitement of the burgeoning field of women’s football as the sport gathers momentum. We should be standing in awe of the female footballers – and indeed all female athletes – who have defied history and expectations of what a women can and should do with their bodies, and become elites in their own right, powerful and at the top of their game, and getting better every day. That, to me, is legendary. I’ll end with a quote from Serena Williams: “If I were a man, I would’ve been considered the greatest a long time ago.”
  • Dear UK Home Office, Stop Deporting Hunger Strikers
    Dear UK Home Office, Stop Deporting Hunger Strikers Imagine the place you’ve always called home becomes unliveable. You’re forced to see your city, your country, your family torn apart by war. Imagine you cannot stay in your home because of your race, or your religion, or your gender. So you must leave, and that’s dangerous too. You cross the ocean in a dingy or stowaway in a truck. You’re separated from the ones you love. You spend every penny that you have. You’re haunted by the people you left behind. But you make it; you arrive in a country which you believe to be a safe haven. You arrive in London, the United Kingdom, a place of opportunity, a place of justice, a place of acceptance. But after all that struggle, you must struggle more. Imagine you end up stuck in Yarl’s Wood. Because you could end up there. Yarl’s Wood is the frankly immoral detention centre which time and time again breaches UK government immigration policy. Anyone subject to immigration control – from asylum seekers to visa over-stayers to foreign offenders - can be detained at Yarl’s Wood. Although it’s dubbed an “immigration removal centre”,  in 2016, 79% of the people held in Yarl’s Wood were released, not removed, suggesting that the majority of people are not confirmed to be deported, but are instead being unfairly detained for long periods of time. The controversy around Yarl’s Wood is well documented, with Channel 4 News investigations in 2015 uncovering numerous incidents of self harm (with 74 separate incidents of self harm requiring medical treatment in 2013 alone), lack of medical care (for example, there are reports of a woman having a miscarriage, which at the time raised no medical concerns by staff) and verbal and physical abuse from guards with recordings of statements such as, “They’re all animals. Caged animals. Take a stick with you and beat them up. Right?” Imagine you’re one of those animals – sorry, I mean women. Imagine you have no idea why you’re still being kept in these conditions and when – or if – you’ll be released. Imagine you’re brave and strong enough to participate in a peaceful hunger strike, which a group of 120 women did begin on February 21st 2018. Imagine the Home Office then threatens to fast-track the deportation of hunger strikers. Imagine how you might feel, maybe how one of the strikers, Theresa, an asylum seeker from Uganda describes it, “There’s no care or compassion about it [
] it was to remind us that we better shut up.” Imagine how you’d feel if you were the woman facing deportation tonight, on the 17.25 Kenya Airways flight from London Heathrow to Nairobi. Deportation for legally protesting an institution which should be illegal; Yarl’s Wood. Imagine all this, in the United Kingdom, our fair and just country. Our safe haven. Unfortunately none of this requires an imagination. It’s all real and all flagrantly in violation of the Human Rights Act of 1998, including Freedom of Expression. It’s time we stop trying to silence these vulnerable women, and start listening to them. It’s time we close down Yarl’s Wood for good. Luckily, the deportation scheduled for 16/03/2018 has been deferred, but the fight continues. If you believe the deportation and continued detainment of women at Yarl’s Wood to be wrong, please get in touch with the following MPs - tweet them, email them, call them - asking them to #StopDeportingStrikers. Diane Abbott - @HackneyAbbott David Lammy - @DavidLammy Caroline Nokes - @carolinenokes - Immigration Minister Afzal Khan - @Afzal4Gorton - Shadow Immigration Minister  Amber Rudd - @AmberRuddHR
  • Folk on the Street: taking social out of the office & onto the streets
    Folk on the Street: taking social out of the office & onto the streets A lacklustre photo of a product surrounded by obvious props. Bland, humourless copy that was clearly written by an agency. We’ve all seen it and – let’s be honest – it’s not doing anything for anyone. People crave authenticity on their social feeds – those behind-the-scenes captures that transparently show how the product is made, the face behind the brand that tells the story of how it all came about, the posts that incorporate real people who embody the ethos of the brand. Just look at how much people love Vocation’s behind-the-scenes shots, , how Olly’s Olives have charmed people with Olly as the face of it all , and ads rejecting all the fakery and instead featuring real people. Another clear finding in the last few years is the rise of the importance of video on social media. Only 38% of users are likely to skim video content, compared to 52% for photos, and 73% for blogs, with 53% of consumers actively saying that they would prefer to see more video content from marketers.  Like it or not, video is here to stay for social media marketing, and it’s only going to get bigger. So, when we were dreaming up campaigns for our client Soda Folk – an ace Colorado born craft soda company whose cans and bottles come with with illustrations of amazing people (or ‘Soda Folk’) who have done a small but generous act of kindness in their own communities – we came up with the concept of ‘Folk on the Street’. All the Folk on their Sodas are doing amazing things
 but we figured there are also plenty of people out on the streets doing small acts of kindness that no-one even knows about. Inspired by the success of authentic video content online, alongside that of street photographers and videographers such as Humans of New York, we took to the streets to capture real people’s responses to some very Colorado questions. We asked, “Who are the kindest Folk you know? What’s the kindest thing someone’s ever done for you?” We were even bold enough to ask, “What does love mean to you?” Of course, some people laughed, others philosophised, many declined to be involved at all. But that’s the beauty of it; real answers from real people. Nothing staged. Nothing false. Nothing to do with the product, really. Everything to do with what Soda Folk is all about. We did a little editing and added some motion illustrations to our footage and our Folk on the Street videos were ready! We’re proud of the results – have a watch for yourself on the Soda Folk facebook.
+ Show more
Work history
    B
    B
    Content EditorBrilliant Social Media
    Leeds, United KingdomFull Time
    o Editor for all written content produced by Account Managers, from social media posts to blog posts and email marketing. o In charge of checking that Account Managers are delivering what we have promised in their creative strategies and Service Level Agreements, maintaining a high quality of written and visual content and attention to detail. o Participating in and often leading creative and client meetings for a range of clients, including high profile brands such as The Honey Monster and Beanies Coffee. o Mentor for Account Executives delivering training in account management, creative campaigns and copy, use of marketing tools such as HootSuite and MailChimp, and communication with the clients.
Skills
  • Copywriting
  • Editing
  • Copyediting
  • Academic Research
  • English Grammar
  • Article Writing
  • Digital Journalism
  • Social Advertising
  • Marketing
Education
    U
    U
    2:1 BA Joint Honours English Literature & FrenchUniversity of Warwick
     - Warwick, United Kingdom
SitemapCopyright 2024 The—Dots©