An entrepreneurial media and brand strategist with a wealth of experience driving innovation in a retail, consumer, B2B and place marketing context. Passionate about using insight to innovate and add tangible value.
Eat Work Art is London’s leading provider of work, retail and event space exclusively to businesses in the creative industries. Stakeholders: Beams & Co. London Design Festival, Wolf and Badger, Boiler Room Highlights: - Delivered and implemented 2019/20 brand strategy resulting in +20% increase in leads. - Restructured marketing and sales budget resulting in CPA saving of +30% - Launched content strategy across social, blog and creative featuring thought leadership in design and fashion. Secured coverage in Conde Nast, The Evening Standard and TimeOut. - Recruited, line managed and developed a team of 3 content, PR and performance marketing executives and leads. - Launched the Eat Work Art membership card. Resulted in 1000 sign ups in week 1. - Currently working on an immersive audio installation for London Design Festival, partnered with a leading audio brand
Highlights: - Implemented digital strategy across social, email, search and display resulting in increase of average lead value of +89% - Designed and project managed a bespoke sales CRM system resulting in roll out of company wide performance related bonus initiative. - Defined visual identity of the brand, managing creative agencies across photography, graphic design and videography. - Launched networking and thought leadership event series for creative entrepreneurs.
- Responsible for multi media planning and buying for asset management (EMEA) and re-insurance (global) accounts - Developing strategic recommendations and innovating impactful solutions for clients across a multi channel media landscape. - Developing bespoke media plans and negotiating effective media deals with online, print and OOH publishers for EMEA and LatAm markets - Devising, implementing and optimising digital campaigns across social, programatic, search and display. - Building strong relationships with clients and media owners - Managing budgets in line with media/advertising strategy and ensuring that monthly spend is on target - Robust digital campaign reporting including recommendations and optimisation - Ensuring group agency deals with publishers are robust and beneficial
Lookfantastic Premiere was a 3 day immersive press and brand event. 100 global journalists from 24 countries across EMEA and APAC were flown to Manchester for a curated programme of educational talks, NPD launches and masterclasses. The event was sponsored and supported by L'Oréal, Google, Benefit, Ren, Space NK. It was commercialised through offering partners a bespoke digital first exposure package on all global locales of the lookfantastic website - Attended by 100 global journalists including Grazia, Vogue and The Evening Standard. - £150,000 of investment secured from partner brands and made profitable by £50,000 - Commercial data and insight legate to to curate an innovative multi media content strategy. - Delivered PR and influencer reach of 125m globally.
THG is one of the fastest growing global leaders in health and beauty e-commerce, its brands include Myprotein, Illamasqua, ESPA and Lookfantastic Beauty Box. Beauty Box is a curated beauty collection offering consumers the opportunity to sample luxury beauty brands for a monthly subscription. - End-to-end project management of £12m worth of NPD across market positioning, creative, brand, supply chain, digital and sales. - Directed creative strategy and execution for all Beauty Box NPD globally - P&L responsibility including a £1m marketing budget. Delivered +3% YOY EBITDA growth. - Delivered and implemented retention and new customer acquisition strategy. - Blueprinted and implemented the first investment strategy for localised campaigns
DUCFS is the most high profile and profitable university fundraiser in the UK, the 3 day event showcases the UK's best up and coming designers and celebrates emerging creative talent. - I was the director of the largest student event in UK, recruited and managed a creative team of 20. - Tripled the profit from 2015-16, to deliver £75,000 for International Rescue Committee. - 1800 tickets sold out in 2 minutes and covered in national press (Tatler and Daily Mail). - Creative rebrand featured in The Drum . - Secured partnerships worth £20,000 with Sipsmith, Fixr and PWC.