Rowena Soons

Rowena Soons

Marketing and Communications ManagerLondon, United Kingdom
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Rowena Soons

Rowena Soons

Marketing and Communications ManagerLondon, United Kingdom
About me
An entrepreneurial media and brand strategist with a wealth of experience driving innovation in a retail, consumer, B2B and place marketing context. Passionate about using insight to innovate and add tangible value.
Projects
  • Marketing Manager for Hackney Downs Studios Open Studios 2019
    Marketing Manager for Hackney Downs Studios Open Studios 20192019's special edition of Open Studios celebrated 10 years of Eat Work Art. On 4th July, Eat Work Art hosted the second event of the series and its biggest event ever. Highlights included a talk and Q&A with sustainable advocate Venetia Falconer at Re:Store, a special vegan market in collaboration with Fat Gay Vegan as well as live screen printing. We also welcomed interactive and sensorial experiences, VR and art installations and an exceptional selection of live music.
  • Marketing Manager for Netil House Open Studios 2019
    Marketing Manager for Netil House Open Studios 20192019's special edition of Open Studios celebrated 10 years of Eat Work Art and Netil House. We swung open the studio doors on June 20th for the biggest event ever hosted at Netil House; a vibrant showcase of the creative spaces within our iconic building in London Fields. The event offered the perfect opportunity for members of the public to witness in person a cross-section of our thriving community; including an array of 100+ established and emerging businesses. A diverse blend of creative
  • Global Project Lead of Lookfantastic Press Premiere Event
    Global Project Lead of Lookfantastic Press Premiere EventLookfantastic Premiere was a 3 day immersive press and brand event. 100 global journalists from 24 countries across EMEA and APAC were flown to Manchester for a curated programme of educational talks, NPD launches and masterclasses. The event was sponsored and supported by L'Oréal, Google, Benefit, Ren, Space NK. It was commercialised through offering partners a bespoke digital first exposure package on all global locales of the lookfantastic website - Attended by 100 global journalists inclu
Projects credited in
  • SPOTLIGHT: Experimental Perfume Club - Emmanuelle Moeglin
    SPOTLIGHT: Experimental Perfume Club - Emmanuelle MoeglinDefining herself through work and following her passion was crucial for Emmanuelle Moeglin, Founder of Experimental Perfume Club. Aiming to re-connect consumers with the art of scent, the Experimental Perfume Club started as the only London based open laboratory, where people could learn about the science behind the fragrance. Unsurprisingly, since 2017, the independent perfume house has disrupted the fragrance industry and achieved huge success. Working from a studio space at Netil House, the
  • Eat Work Art In Residence: Creative Advice from Home
    Eat Work Art In Residence: Creative Advice from HomeEat Work Art introduces a virtual campaign with advice and practices from residents from the safety of their home. The first was WELLNESS: It helps to focus on the things you can control and ensure you are taking time for your wellbeing as we all adjust to the new normal, including our sleep hygiene and daily routines. Maintaining good health, exercising and incorporating regular bedtimes during the week will help give you the best chance of feeling rested and happy. Bess Shipside, Yoga Pra
  • INSIGHT: Statistics back the power of creative industries
    INSIGHT: Statistics back the power of creative industriesINSIGHT is a monthly series brought to you by Eat Work Art; bringing you current news and ideas from creative conversation. Latest government statistics announced that the UK’s Creative Industries contributes almost £13 million to the UK economy every hour. These findings highlight the real need to embrace the ever-growing diversity of skills and career opportunities available in the creative sector. The creative industries make up 5.8% of the UK economy and are growing five times faster t
  • Creative workspace development in former theatre at Hackney Downs Studios
    Creative workspace development in former theatre at Hackney Downs StudiosHackney Downs Studios to offer 40 new design led workspaces to London’s burgeoning creative sector in March 2020.
  • Chinese New Year Limited Edition Box for lookfantastic
    Chinese New Year Limited Edition Box for lookfantastic
  • Durham University Charity Fashion Show
    Durham University Charity Fashion ShowThe Durham University Charity Fashion Show (DUCFS) is the largest student-led charitable event in the United Kingdom. In 2017, DUCFS raised £75,000 for the International Rescue Committee and their groundbreaking work in Syria. Now entering its 35th year, DUCFS will proudly support Mind, the leading mental health charity in England and Wales committed to improving the emotional wellbeing and mental health of people across the country. DUCFS is undoubtedly the highest profile and most popular event at Durham University, with 1,600 tickets to the 2017 show selling out in under 2 seconds. DUCFS requires the combined effort of over 19 executive committee members and 50 models to produce an event that is a true spectacle, showcasing up-and coming British designers and international talent. Yet it is more than a show, it is a brand and a movement. DUCFS is an initiative accomplished by combining mediums of art, fashion, music and performance with the goal of capturing an ever-changing youthful spirit. Throughout the year, DUCFS launches 5 pre-show club nights, press evenings, networking events, promotional shoots and videos, all to a collective social media reach of over 100,000 people. We’ve featured in publications such as Tatler and showcased brands who have graced the pages of Vogue, GQ and I-D magazine
Work history
    Eat Work Art logo
    Eat Work Art logo
    Maketing and Communications ManagerEat Work Art
    London, United KingdomFull Time
    Eat Work Art is London’s leading provider of work, retail and event space exclusively to businesses in the creative industries. Stakeholders: Beams & Co. London Design Festival, Wolf and Badger, Boiler Room Highlights: - Delivered and implemented 2019/20 brand strategy resulting in +20% increase in leads. - Restructured marketing and sales budget resulting in CPA saving of +30% - Launched content strategy across social, blog and creative featuring thought leadership in design and fashion. Secured coverage in Conde Nast, The Evening Standard and TimeOut. - Recruited, line managed and developed a team of 3 content, PR and performance marketing executives and leads. - Launched the Eat Work Art membership card. Resulted in 1000 sign ups in week 1. - Currently working on an immersive audio installation for London Design Festival, partnered with a leading audio brand
    Eat Work Art logo
    Eat Work Art logo
    Digital Marketing ManagerEat Work Art
    London, United KingdomFull Time
    Highlights: - Implemented digital strategy across social, email, search and display resulting in increase of average lead value of +89% - Designed and project managed a bespoke sales CRM system resulting in roll out of company wide performance related bonus initiative. - Defined visual identity of the brand, managing creative agencies across photography, graphic design and videography. - Launched networking and thought leadership event series for creative entrepreneurs.
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Skills
  • Brand Activation
  • Brand Campaigns
  • Brand Communication
  • Brand Developent
  • Market Strategy
  • Marketing
  • Marketing Campaigns
  • Marketing Communications
  • Marketing PR
  • Marketing Reporting
  • Acquisition Marketing
  • Marketing Recruitment
  • Art Marketing
  • Marketing Design
  • Commercial Awareness
  • Commercial Negotiation
  • Commercial Photography
  • Property Management
  • CRM Strategy
  • CRM Marketing
Education
    D
    D
    BA(Hons) Theology Durham University
     - Durham, United Kingdom
Awards
    E
    E
    Young Entrepreneur's ScholarshipEuropean Commission
    Saatchi Gallery logo
    Saatchi Gallery logo
    Schools Art Prize 2009Saatchi Gallery