Rowena Soons

Marketing and Communications Manager

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

An entrepreneurial media and brand strategist with a wealth of experience driving innovation in a retail, consumer, B2B and place marketing context. Passionate about using insight to innovate and add tangible value.


  • Brand Activation
  • Brand Campaigns
  • Brand Communication
  • Brand Developent
  • Market Strategy
  • Marketing
  • Marketing Campaigns
  • Marketing Communications
  • Marketing PR
  • Marketing Reporting
  • Acquisition Marketing
  • Marketing Recruitment
  • Art Marketing
  • Marketing Design
  • Commercial Awareness
  • Commercial Negotiation
  • Commercial Photography
  • Property Management
  • CRM Strategy
  • CRM Marketing

People I’ve worked with

Companies I’ve worked with

  • Selfridges


    • Fashion and Textiles
  • Experimental Perfume Club

    Experimental Perfume Club

    • Hair, Beauty & Cosmetics
  • Fundamental Media

    Fundamental Media

    • Advertising
  • THG


    • Technology

Work history


Maketing and Communications Manager

Eat Work Art

Sep 2019
  • London, United Kingdom
  • Full Time
  • Eat Work Art is London’s leading provider of work, retail and event space exclusively to businesses in the creative industries. Stakeholders: Beams & Co. London Design Festival, Wolf and Badger, Boiler Room Highlights: - Delivered and implemented 2019/20 brand strategy resulting in +20% increase in leads. - Restructured marketing and sales budget resulting in CPA saving of +30% - Launched content strategy across social, blog and creative featuring thought leadership in design and fashion. Secured coverage in Conde Nast, The Evening Standard and TimeOut. - Recruited, line managed and developed a team of 3 content, PR and performance marketing executives and leads. - Launched the Eat Work Art membership card. Resulted in 1000 sign ups in week 1. - Currently working on an immersive audio installation for London Design Festival, partnered with a leading audio brand


Digital Marketing Manager

Eat Work Art

Apr 2019
  • London, United Kingdom
  • Full Time
  • Highlights: - Implemented digital strategy across social, email, search and display resulting in increase of average lead value of +89% - Designed and project managed a bespoke sales CRM system resulting in roll out of company wide performance related bonus initiative. - Defined visual identity of the brand, managing creative agencies across photography, graphic design and videography. - Launched networking and thought leadership event series for creative entrepreneurs.


Account Manager

Fundamental Media

Feb 2019 - Apr 2019
  • London, United Kingdom
  • Full Time
  • - Responsible for multi media planning and buying for asset management (EMEA) and re-insurance (global) accounts - Developing strategic recommendations and innovating impactful solutions for clients across a multi channel media landscape. - Developing bespoke media plans and negotiating effective media deals with online, print and OOH publishers for EMEA and LatAm markets - Devising, implementing and optimising digital campaigns across social, programatic, search and display. - Building strong relationships with clients and media owners - Managing budgets in line with media/advertising strategy and ensuring that monthly spend is on target - Robust digital campaign reporting including recommendations and optimisation - Ensuring group agency deals with publishers are robust and beneficial


Global Project Lead - Lookfantastic Premiere


May 2018 - Dec 2018
  • Manchester, United Kingdom
  • Full Time
  • Lookfantastic Premiere was a 3 day immersive press and brand event. 100 global journalists from 24 countries across EMEA and APAC were flown to Manchester for a curated programme of educational talks, NPD launches and masterclasses. The event was sponsored and supported by L'Oréal, Google, Benefit, Ren, Space NK. It was commercialised through offering partners a bespoke digital first exposure package on all global locales of the lookfantastic website - Attended by 100 global journalists including Grazia, Vogue and The Evening Standard. - £150,000 of investment secured from partner brands and made profitable by £50,000 - Commercial data and insight legate to to curate an innovative multi media content strategy. - Delivered PR and influencer reach of 125m globally.


Global Campaign and Ecommerce Executive - Beauty Box


Sep 2017 - Mar 2019
  • Manchester, United Kingdom
  • Full Time
  • THG is one of the fastest growing global leaders in health and beauty e-commerce, its brands include Myprotein, Illamasqua, ESPA and Lookfantastic Beauty Box. Beauty Box is a curated beauty collection offering consumers the opportunity to sample luxury beauty brands for a monthly subscription. - End-to-end project management of £12m worth of NPD across market positioning, creative, brand, supply chain, digital and sales. - Directed creative strategy and execution for all Beauty Box NPD globally - P&L responsibility including a £1m marketing budget. Delivered +3% YOY EBITDA growth. - Delivered and implemented retention and new customer acquisition strategy. - Blueprinted and implemented the first investment strategy for localised campaigns


Jun 2016 - Feb 2017
  • Durham, United Kingdom
  • Freelance
  • DUCFS is the most high profile and profitable university fundraiser in the UK, the 3 day event showcases the UK's best up and coming designers and celebrates emerging creative talent. - I was the director of the largest student event in UK, recruited and managed a creative team of 20. - Tripled the profit from 2015-16, to deliver £75,000 for International Rescue Committee. - 1800 tickets sold out in 2 minutes and covered in national press (Tatler and Daily Mail). - Creative rebrand featured in The Drum . - Secured partnerships worth £20,000 with Sipsmith, Fixr and PWC.



BA(Hons) Theology

Durham University

Sep 2013 - Jun 2017
  • Durham, United Kingdom



Young Entrepreneur's Scholarship

European Commission


Schools Art Prize 2009

Saatchi Gallery