Rowena Soons Marketing and Communications Manager | The Dots

Rowena Soons

Marketing and Communications ManagerLondon, United Kingdom
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Rowena Soons

Marketing and Communications ManagerLondon, United Kingdom
About me
An entrepreneurial media and brand strategist with a wealth of experience driving innovation in a retail, consumer, B2B and place marketing context. Passionate about using insight to innovate and add tangible value.
Projects
  • Marketing Manager for Hackney Downs Studios Open Studios 20192019's special edition of Open Studios celebrated 10 years of Eat Work Art. On 4th July, Eat Work Art hosted the second event of the series and its biggest event ever. Highlights included a talk and Q&A with sustainable advocate Venetia Falconer at Re:Store, a special vegan market in collaboration with Fat Gay Vegan as well as live screen printing. We also welcomed interactive and sensorial experiences, VR and art installations and an exceptional selection of live music.
  • Marketing Manager for Netil House Open Studios 20192019's special edition of Open Studios celebrated 10 years of Eat Work Art and Netil House. We swung open the studio doors on June 20th for the biggest event ever hosted at Netil House; a vibrant showcase of the creative spaces within our iconic building in London Fields. The event offered the perfect opportunity for members of the public to witness in person a cross-section of our thriving community; including an array of 100+ established and emerging businesses. A diverse blend of creative
  • Global Project Lead of Lookfantastic Press Premiere EventLookfantastic Premiere was a 3 day immersive press and brand event. 100 global journalists from 24 countries across EMEA and APAC were flown to Manchester for a curated programme of educational talks, NPD launches and masterclasses. The event was sponsored and supported by L'Oréal, Google, Benefit, Ren, Space NK. It was commercialised through offering partners a bespoke digital first exposure package on all global locales of the lookfantastic website - Attended by 100 global journalists inclu
Projects credited in
Work history
    Maketing and Communications ManagerEat Work Art
    London, United KingdomFull Time
    Eat Work Art is London’s leading provider of work, retail and event space exclusively to businesses in the creative industries. Stakeholders: Beams & Co. London Design Festival, Wolf and Badger, Boiler Room Highlights: - Delivered and implemented 2019/20 brand strategy resulting in +20% increase in leads. - Restructured marketing and sales budget resulting in CPA saving of +30% - Launched content strategy across social, blog and creative featuring thought leadership in design and fashion. Secured coverage in Conde Nast, The Evening Standard and TimeOut. - Recruited, line managed and developed a team of 3 content, PR and performance marketing executives and leads. - Launched the Eat Work Art membership card. Resulted in 1000 sign ups in week 1. - Currently working on an immersive audio installation for London Design Festival, partnered with a leading audio brand
    Digital Marketing ManagerEat Work Art
    London, United KingdomFull Time
    Highlights: - Implemented digital strategy across social, email, search and display resulting in increase of average lead value of +89% - Designed and project managed a bespoke sales CRM system resulting in roll out of company wide performance related bonus initiative. - Defined visual identity of the brand, managing creative agencies across photography, graphic design and videography. - Launched networking and thought leadership event series for creative entrepreneurs.
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Skills
  • Brand Activation
  • Brand Campaigns
  • Brand Communication
  • Brand Developent
  • Market Strategy
  • Marketing
  • Marketing Campaigns
  • Marketing Communications
  • Marketing PR
  • Marketing Reporting
  • Acquisition Marketing
  • Marketing Recruitment
  • Art Marketing
  • Marketing Design
  • Commercial Awareness
  • Commercial Negotiation
  • Commercial Photography
  • Property Management
  • CRM Strategy
  • CRM Marketing
Education
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    BA(Hons) Theology Durham University
     - Durham, United Kingdom
Awards
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    Young Entrepreneur's ScholarshipEuropean Commission
    Schools Art Prize 2009Saatchi Gallery