Roxanna de la Fuente
Available

Roxanna de la Fuente

Creative RebelMexico City, Mexico
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Roxanna de la Fuente
Available

Roxanna de la Fuente

Creative RebelMexico City, Mexico
About me
Experiences are the new design assets to acquire a "way of thinking". ◈ Looking forward to experience unknown challenges, confronting unforeseen scenarios, getting to know unfamiliar cultures, ways of life and behaviors, identifying people's needs to create value, social and sustainable change. Meet my alter-ego project: www.therapīa.com
Work history
    Strategic Business Development Manager
    Mexico City, MexicoFreelance
    Working through each stage of the design thinking process: from designing and implementing research to generating, prototyping and testing creative solutions. Responsibilities: → Connect more deeply with customers to uncover opportunities for innovation. → Participate in discussions with clients & staff to understand mission of their organization, and how they are currently addressing the needs of their clients. → Qualitative research (ethnographic interviews, participant observation, document review). → Co-facilitate one or more design thinking problem-solving workshops. → Transform insights and data into actionable ideas. → Develop, test and refine the ideas generated in the workshop. → Create and implement solutions that create value for customers, faster and more effectively.
    Account Director
     - Mexico City, MexicoFull Time
    Brands: — LALA is the premier dairy products company in Latin America with over 60 years in the market and a broad portfolio of milks, dairy and non-dairy foods that nourish consumers throughout all stages of their lives. — Farmacias del Ahorro is the number one pharmacy chain in Mexico, dedicated to providing health services to all Mexicans through excellent customer service, wide range of products and services, fair and competitive prices, best locations and personal development. — En Nuestras Manos - CCAI provide opportunities for people with limited formal employment options to improve their standard of living through job training, according to labor demand, entrepreneurship, the promotion of sports, culture and values. Responsibilities: → Responsible for overseeing the workflow for the day-to-day running of digital & social media projects and account planning, ensuring quality standards for deliveries. → Development of a trusting relationship with the brand managers, providing counseling strategies for digital media and social networks. → Planning and optimization of the team’s capability, ensuring profitable accounts with teams that do not operate with limited resources.
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Skills
  • Designer
  • Project Manager
  • Social Media
  • Design Thinking
  • Disruptive Thinking
  • Creative Thinker
Education
    Managing Change
     - Mexico City, Mexico
    The Un-School of Disruptive Design is a living gallery and experimental knowledge lab that evolves through the contributions of its participants and members. We work with designers, creatives and change agents to curate public programming that re-orients the way we see and react to the world around us, challenging people to think differently about the way we live. Un-School is a creative ecosystem where you can work, learn and play in proactive and provocatively disruptive ways. http://unschools.co/fellowships/
    Master
     - Mexico City, Mexico
    Master in Business Innovation (MBI) is a two-year program focused on developing innovative strategies for business in the context of the new global economy. International experts mentor students as they develop a personal project and learn about new entrepreneurial paradigms, useful methodologies and inspiring case. http://www.cedim.edu.mx/posgrado/maestrias/master-in-business-innovation/master-in-business-innovation-campus-monterrey/
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