Join The–Dots

Roxanna de la Fuente

Creative Rebel

  • Create New List

Join our Pro Plan to message Roxanna

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationMexico City, Mexico
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Director - Digital Advertising Director - Strategist

About me

Experiences are the new design assets to acquire a "way of thinking". ◈ Looking forward to experience unknown challenges, confronting unforeseen scenarios, getting to know unfamiliar cultures, ways of life and behaviors, identifying people's needs to create value, social and sustainable change. Meet my alter-ego project: www.therapī

Locked Pro Plan feature


  • Designer
  • Project Manager
  • Social Media
  • Design Thinking
  • Disruptive Thinking
  • Creative Thinker

Work history


Strategic Business Development Manager

Winn Innovation

Mar 2016
  • Mexico City, CDMX, Mexico
  • Freelance
  • Working through each stage of the design thinking process: from designing and implementing research to generating, prototyping and testing creative solutions. Responsibilities: → Connect more deeply with customers to uncover opportunities for innovation. → Participate in discussions with clients & staff to understand mission of their organization, and how they are currently addressing the needs of their clients. → Qualitative research (ethnographic interviews, participant observation, document review). → Co-facilitate one or more design thinking problem-solving workshops. → Transform insights and data into actionable ideas. → Develop, test and refine the ideas generated in the workshop. → Create and implement solutions that create value for customers, faster and more effectively.


Account Director

Kansei Lab

Jan 2013 - Jul 2016
  • Mexico City, CDMX, Mexico
  • Full Time
  • Brands: — LALA is the premier dairy products company in Latin America with over 60 years in the market and a broad portfolio of milks, dairy and non-dairy foods that nourish consumers throughout all stages of their lives. — Farmacias del Ahorro is the number one pharmacy chain in Mexico, dedicated to providing health services to all Mexicans through excellent customer service, wide range of products and services, fair and competitive prices, best locations and personal development. — En Nuestras Manos - CCAI provide opportunities for people with limited formal employment options to improve their standard of living through job training, according to labor demand, entrepreneurship, the promotion of sports, culture and values. Responsibilities: → Responsible for overseeing the workflow for the day-to-day running of digital & social media projects and account planning, ensuring quality standards for deliveries. → Development of a trusting relationship with the brand managers, providing counseling strategies for digital media and social networks. → Planning and optimization of the team’s capability, ensuring profitable accounts with teams that do not operate with limited resources.


Interactive Marketing Manager

Grupo W

Dec 2011 - Dec 2012
  • Mexico City, CDMX, Mexico
  • Full Time
  • Brands: Volkswagen, Unilever (Rexona/Degree Men, Rexona/Degree Teens, Dove Men, Folicuré, Ponds), Brown Forman (Jack Daniel’s, Tequila Herradura), Miller Coors US (Coors Light Latin), Mabe. Responsibilities: → Conversing with brand managers to understand their needs and to gather the project requirements, specs and technical delivery requirements. → Manage multiple interactive and social media projects, prioritizing and meeting deadlines, ensuring the quality and outcomes. → Knowledge of the capabilities and limitations of the developments (from design to front-end, back-end, programming languages and server set-ups), Social Media, Rich Media, Mobile, HTML websites, CSS, Flash, Databases, SEO.


Digital Project Manager

Grupo W

Jul 2009 - Aug 2010
  • Mexico
  • Full Time
  • Brands: Unilever (Knorr, Rexona Men, Rexona Teens, Dove Men), Cervecería Cuauhtémoc Moctezuma (Indio), Slang (Lucha Libre: Héroes del Ring), Agencies: W+K Amsterdam (Nike). Responsibilities: → Troubleshooting during the development and day-to-day projects. → Creating and interrogating wireframes, functional specs from websites, rich media ads to microsites, apps and mobile. → Understanding of the strengths and limitations of Flash, HTML, 3D. → Knowledge of Google Analytics, FB Insights, HTML, CSS, XML, FTP Clients, Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, Flash, Microsoft Word, PowerPoint and Excel. → Overseeing digital/integrated projects from conception to quality assurance to launch. → Expertise with project management tools (e.g. Gantt, Basecamp).



Managing Change

Unschool of Disruptive Design

Aug 2015 - Aug 2015
  • Mexico City, CDMX, Mexico
  • The Un-School of Disruptive Design is a living gallery and experimental knowledge lab that evolves through the contributions of its participants and members. We work with designers, creatives and change agents to curate public programming that re-orients the way we see and react to the world around us, challenging people to think differently about the way we live. Un-School is a creative ecosystem where you can work, learn and play in proactive and provocatively disruptive ways.




May 2012 - May 2014
  • Mexico City, CDMX, Mexico
  • Master in Business Innovation (MBI) is a two-year program focused on developing innovative strategies for business in the context of the new global economy. International experts mentor students as they develop a personal project and learn about new entrepreneurial paradigms, useful methodologies and inspiring case.


Advertising Graphic Design


May 2004 - Apr 2008
  • Monterrey, Nuevo Leon, Mexico
  • Graphic designers are strategic communicators who develop visual languages through text, images and colors in order to represent a philosophy, give identity to companies and organizations, products or services, in which market related, advertising and business strategies are defined.