About me

I am from Australia and in 2015 merged my independent bridal company with an American corporation. I continue to design the bridal lines and head up the creative direction for the bridal department.

QuestionsProjectsExperienceTeam

Work history

Design Director
Sep 2015Los Angeles, United StatesFreelance
Head up the Design Team for the annual bridal lines. Research and forecast trends, study sales analysis and product reports to create three lines. Oversee sampling and production in China and Vietnam. Give creative direction to the campaigns for all three lines from concept through to final publishing. Research all talent, locations and style the shoots. Create the catalogue layouts, typography and organise printing. Work with web development on new website layout each year and each month work with social media consultant on strategy and visuals.

Skills

• Design
• Illustrating
• Photoshoot Styling
• Interior Styling
• Catalogue Design
• Coordinating Photoshoots
• Visual Mechandising
• Website Developement
• Editorial Deisgn
• Couture Sewing