About me

Ruben is founder and director of the creative agency Design&Practice, operating from Amsterdam for an international and varied client base.

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Projects

• 6

  Le Drugstore ParisDesign & Practice was invited to redesign the brand identity of Le Drugstore, a restaurant that is part of the legendary Publicis Drugstore site on the Avenue des Champs-Élysées in Paris.

Work history

Creative DirectorDesign & Practice
Jul 2016Amsterdam, NetherlandsFull Time
As the co-owner and creative director of Design & Practice I lead all projects within the studio, focussing on immersive brand building for creative brands and their audience. We design visual identities, immersive brand experiences and creative content.
Graphic Design ManagerTom Dixon
May 2014 - Jun 2016London, United KingdomFull Time
As graphic design manager I oversaw all brand, packaging and graphic related work. I directed and managed the brand evolution and streamlined the packaging strategy of the Tom Dixon retail brand. Besides that I designed or art directed numerous campaigns, publications and exhibition identities.

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Skills

• Brand Identity
• Art Direction
• Graphic Design
• Packaging Design
• Product Photography