Rubia Sinha-Roy

Senior Strategy Consultant


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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsConsultant - Client Services - Art Director - Creative Director


  • Digital
  • Presenting
  • Account Management
  • Client Services
  • Direct Sales
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Creative Direction
  • Relationship Management
  • Illustrator
  • Indesign
  • Customer Service
  • Ideas Development

Work history


Senior Strategy Consultant

IBM Interactive Experience

Sep 2013
  • Senior Strategy Consultant, IBM Interactive Experience, Europe’s largest digital agency, currently leading a new European campaign for the Internet of Things, working on go-to-market strategy, pipeline and assets that will be rolled out on a global scale with resource and campaign budget management. Work with designers and developers to create user-centric assets for clients and use IBM Design Thinking with clients on their roadmap to optimise customer experience and service design. Previous •Certified ScrumMaster® in an agile government project working with the client at their site on digital transformation and a technical alpha prototype for a 2016 production date. Facilitated and led scrum processes, stakeholder engagement, translated the business vision in to technical delivery and coached the team. • CX Consultant in the iX Studio, London, Work with designers and developers to create user-centric assets and give strategic advice to clients for their digital transformation and growth on mobile, web and social media. •Strategic Projects Lead for the VP of IBM Commerce Europe, European strategy, pipeline build, business transformation and creating presentations for the VP. •Analytics Sales Specialist, UKI Sales Representative for two products in the portfolio, working with account owners and business partners to drive sales; initial industry focus on banking and financial services.


Management Consultant, Project Analyst and Project Manager


Mar 2012 - May 2013
  • • Business Analyst for a company-wide migration program. In parallel, worked in Portfolio Management, a Germany-migration project and was offered a management position. • Project Manager in the Finance team for the implementation of a cloud-based asset management tool for efficient data management and cost-savings. • Management Consultant reporting directly to the Head of Operations.


Product Owner & Marketing

Tech Start up

Nov 2011 - Mar 2012
  • Product Owner in initial project planning with agile development (Scrum + Extreme Programming) for a new smartphone App development project and website redesign from a marketing and end-user perspective. Gained insight in to the mobile app market.



Environment, Science and Society

University College London

Aug 2010 - Nov 2012
  • MSc Economical, Societal, Scientific and Political aspects of Climate Change


Environmental Science

University of Manchester

Aug 2007 - May 2010
  • BSc Hons Environmental Science



Best Collaborative Strategist

  • May 2015 - Won Best Collaborative Strategist from BBC at Technology Challenge.