Hey, I'm Ruby, and I'm a freelancer turned business owner.
I am the Founder and Creative Director of Studio 77 London, where we create a variety of websites from smaller scale custom Squarespace websites to more advanced WordPress builds with bespoke functionality and third-party integrations.
I specialise in working with companies in the feel-good sector, such as health brands, fitness brands, vegan brands, ethical and sustainable brands. I've helped hundreds of small businesses, SMEs and start-ups establish their brands and website designs.
Projects
- Glioblastoma Research Organization - Brand and Website DesignThe Glioblastoma Research Organization, or GBMRO, is a research charity in the US dedicated to helping treat those with glioblastoma and championing the warriors who have it. Our job was to create a brand identity update and website design for this incredible charity.
- Tooth Angel - Signature Branding, Packaging and Website DesignTooth Angel is redefining oral care with a luxurious, sustainable, and dentist-approved range of products, including toothbrushes, floss, toothpaste, and more. Founder Shameek came to us with a vision to create a high-end oral care brand that bridges the gap between clinical expertise and consumer appeal. Our role was to establish a clear and distinct brand identity, paired with a polished website design to showcase Tooth Angel’s innovative approach to oral hygiene.
- Veranda Books - Signature Branding and Shopify WebsiteVeranda Books curates a diverse and globally inspired collection of literature, celebrating stories that transcend borders and spark curiosity. Founders Leo and Alison brought us on to create a brand identity, complete with logo design, a brand colour palette, typography, and a Shopify website.
- Welfare in TV & Film - Branding and Website DesignWelfare in TV and Film (more affectionately known as WTF) champions mental health in the media industry, providing crucial welfare support. They engaged us to create their brand, which included developing a new logo, a vibrant colour palette, and a streamlined website design.
- Mindful Champs - Signature Branding, Shopify Website Design and Journal DesignWe were brought in to work on the branding and website design for the children’s mindfulness brand, Mindful Champs. This large project comprised one of our signature branding packages, a fresh e-commerce website and bespoke product designs for the brand's launch.
- Zoë Interior Design - Bespoke Squarespace WebsiteProject overview We had the pleasure of collaborating with the owner of Zoë Interior Designs to create an online space as beautiful as the homes she styles and designs. We were careful to create a digital space that reflected the design discipline and aesthetic that Zoë already cultivates in her clients' homes, and had begun to create for herself. Working with carefully curated imagery such as the paint stroke motifs and colour scheme selected by our client, we built a simple and clean digi
+ View all
Projects credited in
- Conversations with a black womanIn just a couple of weeks, I'll be partnering up with Ruby Lee to launch our video series focused on discussing topics such as white privilege, micro-aggressions, systemic racism and all that good stuff! I'll be sharing my personal experiences and hope this creates a safe space for people to reach out to us on topics/questions you'd like us to talk about.
- Black History Month - Conversations with a Black womanThis week we'll be kicking off a mini series for BHM. We'll be discussing the origins, BHM in United Kingdom, BHM education in schools and why its even more important this year. We're live on IG every weds @ 7pm and will be posting it on our feeds on Fridays. Find us on @tinarugiwa and @rubythedesignergal
Work history
S
S
Creative Director + FounderStudio 77 London
London, United KingdomFull Time
We are a creative branding and website design company based in London, with a passion for crafting beautifully bespoke, responsive and functional websites that not only look beautiful, but also resonate with your customers.
Our websites and brands don’t just look good, they convert and they perform. If you’re looking for a creative agency to listen and untangle any creative confusion in your brain, whilst also creating practical responses to your brief, then we’re your design studio.
T
T
Front-End DesignerTwogether
Marlow, United KingdomFull Time
Twogether Creative is a global marketing and design agency that focuses mainly on B2B technology. I focus mainly on digital design, my role as front-end designer includes the design and build of fluid responsive emails, landing page designs / wireframes and animated web banners.
I am also regularly involved in the creative pitch process, when pitching to clients I advise what we can digitally bring to the table, as well as working closely on the concepts with the art directors.
I also help out with print work, designing points of sales, case studies, whitepapers and postcards.
+ Show more
Skills
- Abobe Illustrator
- Bohemian Sketch
- Invision
- Adobe Photoshop
- Adobe Indesign
- UI Desgin
- Digital
- Brand Agency
- Web Design
Education
A
A
BTEC HND Graphic DesignAmersham & Wycombe College
Amersham, United Kingdom
Achieved a D*D*D* (triple distinction star)
Awards
Female Entrepreneur of The Year ShortlistEnterprise Nation
We created the accolade in 2015 to shine the spotlight on an early stage start-up entrepreneur who is excelling in their industry. Whether it's creating an innovative product or disrupting a traditional marketplace, you'll have a clear vision for the direction of your business as well as ambitious plans for growth. Your company will be less than three years old and have a maximum of 10 employees.