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Ruby Hatem

Head of Experience & Product Design / Director

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About me

I am a Customer Experience, Service & Product Design Director. I help agencies and clients set up design teams and processes of working, and ensure that customer experience principles are embedded into the DNA of the organisation. I mentor designers and researchers from discovery to delivery. I enjoy getting my hands dirty and I'm hands on in solving design problems with my team.

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  • Design
  • Management
  • UX
  • User Exerience
  • User Research
  • Product Deisgn
  • APP UX
  • Lean UX
  • Agile Design
  • Strategy

Work history


Head of CXD

Please see CV

Jan 1990
  • Freelance
  • Please review attached CV



Masters degree

Kingston University

Sep 2007 - Jan 2009
  • London, United Kingdom