Ruby Ktori

Ruby Ktori

Creative StrategistLondon, United Kingdom
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Ruby Ktori

Ruby Ktori

Creative StrategistLondon, United Kingdom
About me
Social-first Creative Strategist specialising in connecting brands to youth culture. ��� adidas, Converse, D&AD, Lexxola, London College of Fashion, Nando's, Nike, SpaceNK, Sports Direct, Tally Weijl, Tinder, Topicals
  • FACEGYM x Sephora
    FACEGYM x SephoraLaunching FACEGYM x Sephora with a 14 day face sculpting challenge powered by community on social. Because working out doesn't feel like a chore when you're competing. Research / Insights / Creative Strategy / Concept / Talent / Design / Activations / Best Practice
  • Redefining the Sports Direct Brand on Social
    Redefining the Sports Direct Brand on SocialSocial media is a vital platform for shifting perception, growing brands and sparking conversation that increases customer loyalty and revenue, so to fall in line with their business-wide elevation strategy and brand direction, we looked straight to social, showcasing their shift towards becoming a more consumer-centric brand with a distinct focus on retail, e-commerce and experience.
  • A New Feel for Nando's: Sancho Sauce
    A New Feel for Nando's: Sancho SauceSocial Media activation for Nike X Nando's to promote the limited edition Sancho Sauce and new Nike Collection by Jadon Sancho. I worked full funnel and cross channel (IG, TikTok, Facebook, Twitter) to challenge audiences to "Show Their Sauce" after the widespread promotion of skill-related challenges during COVID-19. Through paid media and organic reach, the competition has generated 1000+ entries from all over the world.
  • Motion Design: Facebook Ads for Chilly's Bottles
    Motion Design: Facebook Ads for Chilly's BottlesShort form sales driving ads for Chilly's Bottles. With effective Paid Media, the creative in these campaigns achieved: 1.6M+ engagements 2.28x ROAS 1B+ impressions 580K+ sales 300K+ new fans and followers
  • Social Distortion: LFW
    Social Distortion: LFWAn Art film that subverts the ostracising label of ‘otherness’. Social Distortion empowers the individual and collective refusal to accept social attitudes perpetuated through willful ignorance. Featured in EyeEm magazine July 2019. Film by Stefano Ottaviano Voiceover direction and vocal production by me.
  • Art Direction: Nando's UK
    Art Direction: Nando's UKArt Direction for Nando's food photography for use on social.
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Projects credited in
  • Nike Trainers Hub
    Nike Trainers HubConnect with the world’s best minds in training
Work history
    Creative StrategistRuby Ktori
    London, United KingdomFreelance
    Melodoo logo
    Melodoo logo
    Head of CreativeMelodoo
     - London, United KingdomFull Time
    Finding disruptive solutions to creative problems. Managing creative across a multitude of disciplines including Concept, Personalisation, Copy, Audio Production, Artworking and Motion Graphics.
  • Graphic Design
  • Motion Graphics
  • Social Media Management
  • Creative Direction
  • Branding
  • Creative Concept
  • Copywriting
  • Art Direction
    Bachelor of Arts (BA) Amsterdamse Hogeschool voor de Kunsten
     - Amsterdam, Netherlands