Hey, I'm Ruby, and I'm a freelancer turned business owner.
I am the Founder and Creative Director of Studio 77 London, where we create a variety of websites from smaller scale custom Squarespace websites to more advanced WordPress builds with bespoke functionality and third-party integrations.
I specialise in working with companies in the feel-good sector, such as health brands, fitness brands, vegan brands, ethical and sustainable brands. I've helped hundreds of small businesses, SMEs and start-ups establish their brands and website designs.
Projects
- Zoë Interior Design - Bespoke Squarespace WebsiteProject overview We had the pleasure of collaborating with the owner of Zoë Interior Designs to create an online space as beautiful as the homes she styles and designs. We were careful to create a digital space that reflected the design discipline and aesthetic that Zoë already cultivates in her clients' homes, and had begun to create for herself. Working with carefully curated imagery such as the paint stroke motifs and colour scheme selected by our client, we built a simple and clean digi
- Made To Send - Branding bootcamp, packaging, presentation design and Squarespace website design and buildProject Overview Studio 77 was brought in to completely overhaul Made To Send with one of our intensive branding boot camps, as well as creating a fresh new website. Made To Send provides full service gifting experiences, sourcing, styling, packaging, and sending gifts for their clients. The end result was the creation of a comprehensive brand and roll out of design assets to set Made To Send apart from the competition.
- Uhuru Botanicals - Branding BootcampStudio 77 worked with organic beauty company Uhuru Botanicals to refresh their brand with one of our branding bootcamps. Uhuru Botanicals Natural and Organic skincare range was inspired by a mothers search for soothing skincare products for her baby daughter Lulu, who had eczema. Unable to find anything suitable, founder Neo began making her own skincare products for her family using the purest Shea Butter as the base ingredient and combining it with natural botanical oils from Africa. With t
- The Altitude Centre - Website Design and Build in WordPressWe worked with The UK’s number one altitude training specialist, The Altitude Centre, to take their website to new heights. The Altitude Centre prepares athletes and the general public alike to maximise personal performance by increasing endurance, speed and improving exercise recovery by simulating high-altitude environments. Customers learn to extract more from each breath, making them more fuel efficient with a lower resting heart rate and enhanced oxygen uptake.
- Seekology - BrandingProject Overview Studio 77 worked with beauty and wellbeing company Seekology to help craft their visual brand identity. Seekology founder Rebecca Saunders wants to shine a light on unique brands and products in the beauty and wellbeing sectors, and wants to rejuvenate the high street by focusing on an inspiration, education and discovery way of shopping.
- The Blue Lilly Events Co - Branding + Squarespace website designWe were excited to collaborate with Blue Lilly Events Co, a London-based business focused on creating spaces for the arts. As a new brand, we not only helped them build their website, but their full aesthetic. Blue Lilly’s difference is creating events not only to allow people to physically make art, but helping with mental health through encouraging their customers to destress and express themselves in a safe environment. To reflect this, we chose soft pastel colours as we felt it represented
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Projects credited in
- Conversations with a black womanIn just a couple of weeks, I'll be partnering up with Ruby Lee to launch our video series focused on discussing topics such as white privilege, micro-aggressions, systemic racism and all that good stuff! I'll be sharing my personal experiences and hope this creates a safe space for people to reach out to us on topics/questions you'd like us to talk about.
- Black History Month - Conversations with a Black womanThis week we'll be kicking off a mini series for BHM. We'll be discussing the origins, BHM in United Kingdom, BHM education in schools and why its even more important this year. We're live on IG every weds @ 7pm and will be posting it on our feeds on Fridays. Find us on @tinarugiwa and @rubythedesignergal
Work history
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Creative Director + FounderStudio 77 London
London, United KingdomFull Time
We are a creative branding and website design company based in London, with a passion for crafting beautifully bespoke, responsive and functional websites that not only look beautiful, but also resonate with your customers.
Our websites and brands don’t just look good, they convert and they perform. If you’re looking for a creative agency to listen and untangle any creative confusion in your brain, whilst also creating practical responses to your brief, then we’re your design studio.
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Front-End DesignerTwogether
Marlow, United KingdomFull Time
Twogether Creative is a global marketing and design agency that focuses mainly on B2B technology. I focus mainly on digital design, my role as front-end designer includes the design and build of fluid responsive emails, landing page designs / wireframes and animated web banners.
I am also regularly involved in the creative pitch process, when pitching to clients I advise what we can digitally bring to the table, as well as working closely on the concepts with the art directors.
I also help out with print work, designing points of sales, case studies, whitepapers and postcards.
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Skills
- Abobe Illustrator
- Bohemian Sketch
- Invision
- Adobe Photoshop
- Adobe Indesign
- UI Desgin
- Digital
- Brand Agency
- Web Design
Education
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BTEC HND Graphic DesignAmersham & Wycombe College
Amersham, United Kingdom
Achieved a D*D*D* (triple distinction star)
Awards
Female Entrepreneur of The Year ShortlistEnterprise Nation
We created the accolade in 2015 to shine the spotlight on an early stage start-up entrepreneur who is excelling in their industry. Whether it's creating an innovative product or disrupting a traditional marketplace, you'll have a clear vision for the direction of your business as well as ambitious plans for growth. Your company will be less than three years old and have a maximum of 10 employees.