Ruby McGuire
Available

Ruby McGuire

Content and Social InternLondon, United Kingdom
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Ruby McGuire
Available

Ruby McGuire

Content and Social InternLondon, United Kingdom
About me
My passion for beauty began while completing my degree in Japanese at the University of Cambridge; I am now Content and Social Intern at Birchbox. I also manage my own beauty blog, where I write about makeup and skincare for millennial women. I am skilled in copywriting and editing, accustomed to changing my writing style to suit a particular tone of voice. I am hardworking, creative, a fast learner, and accustomed to a large number of responsibilities.
Work history
    Birchbox logo
    Birchbox logo
    Content & Social InternBirchbox
    London, United KingdomInternship
    Birchbox is a monthly beauty box subscription service. I write all descriptions for new products launching in the Birchbox shop as well as the products in the boxes, maintaining the brand’s tone of voice. I also contribute to our Blog, writing at least three articles per month. My social media responsibilities include writing and scheduling all tweets. I have also revamped and continue to update their Pinterest, improving the daily engagement rate by over 4,000%. I assist with Facebook and Instagram live, as well as brainstorming new ideas. I monitor analytics across all platforms each month, reporting back to multiple departments. I also present a weekly report to the Content and Social team on competitor activity and trends, influencing our own content.
    S
    S
    Editorial InternSociety 19
     - London, United KingdomInternship
    I was a contributing writer to Society19, and submitted 8 articles a week covering beauty, relationships, lifestyle, fashion and university. I pitched articles on a weekly basis and worked remotely to tight deadlines, ensuring my writing met SEO guidelines while remaining relevant and engaging to millennial women.
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Skills
  • Beauty Writing
  • Beauty Copywriting
  • Writing
  • Social Media
  • Competitor Research
  • Presentations
  • Google Analytics
  • KPI Reporting
  • Product Copywriting
  • Blog Creation
Education
    University of Cambridge logo
    University of Cambridge logo
    BAUniversity of Cambridge
     - Cambridge, United Kingdom
    I studied Asian and Middle Eastern Studies, specialising in Japanese