Hi! I am an art director that loves thinking of bold, innovative campaigns that really speak to people on a level they can fully connect with. I also create copy on occasion, however I would say I am predominately an art director. I also have mild dyslexia but don't let it hold me back. It gives me a unique view of things and encourages new ways of thinking. I really enjoy painting and I especially love to sing. Singing is something I probably do more for myself than for others, however I do occasionally record some songs simply for my friends' and family's enjoyment as well as my own. I used to do many things including play the violin, guitar and achieved a high level in ballet. I think that due to this I have always had a passion for the creative industry and the Arts. I have constantly been surrounded by creative people as I have a photographer, a film producer, an editor and a set designer in my close family. I don't think I could even imagine myself in another field as I have grown up exposed to the wonderful creative world that's out there, and have been inspired by each and every creative career that I have crossed paths with and use this to inspire my own work. My decision to go into advertising stemmed probably from my passion for art and wanting it to make a difference in the world. I feel advertising has such a strong presence and power to change the world for the better and I want to be a part of it. https://rubyrandallcutler.myportfolio.com/Locked Pro Plan feature
Worked on a variety of live creative briefs, for example Jet2City Breaks and Victoria Plum Bathrooms. Had the responsibility of ideation and art direction as well as copywriting, scriptwriting and storytelling. Had daily meetings with the Creative Director and Chief Creative Officer to discuss strategy and ideation. Got to work on a live brief for Victoria Plum and one of the ideas made it into the client pitch.
Presentations - Helped develop technical skills on Microsoft Office, InDesign and Photoshop. Encouraged confident public speaking, pitching skills, problem-solving and telling a story in a way that would grab the attention of a room. Group Crits - To help with problem-solving when trying to reach the same goal. Course Collaborations - To better understand different crafts in the arts and our role together in the advertising industry. Paring up - Working in teams of Art Directors and Copywriters, as well as working on competition briefs in larger groups with roles such as Planning and Strategist. Modules - Live briefs and tasks ranging from quick 1-hour briefs to 2-day briefs, as well as weekly briefs and ongoing 4-week modules. This helped to develop time management skills, research, ideation, creation and pitching. Modules helped to further develop the ability to produce primary research, by talking to strangers and interviewing independent business owners in order to find a unique insight that would then develop into a creative strategy and in turn an advertising campaign. Essay Writing - To help develop deeper knowledge and understanding of advertising within society. Encouraged development of organisational skills, research, initiative and working to a deadline.
Was able to take some time and work on myself as a creative and work out what area of the arts I had a passion to go into. Briefs - encouraged exploration of different artistic avenues. Studio Space - To work on my own chosen projects as freely as I wanted to. Studio practice - Learnt and refined skills in print, photography, photoshop mixed media and many more. Analysis: To critique, feedback and assess the work and projects of my peers.