Hello! I am Rucha, a UX/UI designer. I was born and brought up in Mumbai, India and now permanently reside in London. For last seven years, I am turning information into vibrant, exciting, minimal designs. I like to explore local cuisines, wines, travel and I enjoy Chess. Let’s talk about inspiring projects or play a quick game or catch up for a coffee to know more!
Projects
- Brand Identity DesignConcept, Illustration and Designing Winner of the package design competition during the training period at Cognizant. This eco-friendly packaging is based on imaginary brand Idli Dosa Corner (IDC) made for Indian bread and sauce called Idli, Dosa and Chutney. Illustrations are inspired from the shape of the food, that is circular and triangular bread. According to the tradition of serving food on the banana leaf, the packaging resolves this purpose as well since the opening of a paper bag has pr
- Social MediaConcept, Designing and Editing Visual Designer at Cognizant Technology Solutions. Company digital advertising on social media handles such as Twitter, LinkedIn, Facebook and Instagram. The project contains a variety of design banners and gifs promoting company updates. The project Social Media App includes a variety of designs under different asset subjects based on Travel, Healthcare, Insurance, Business, Food, Electronics, Data Management Risk, Banking and much more. Along with this main motive of the project of promoting the company on social handles, the responsibility as designer included other core creative supporting material such as Storyboarding, Newsletter Designing, Thumbnails designing, Event banners. Partnership Advertising and Company Earning Announcements on global level. On the note of being the first designer of promoting Cognizant Technology Solutions under this project, all company social media guidelines are designed and based on this work.
Work history
Visual Designer
Mumbai, IndiaFull Time
Website Design, Mobile Application, Branding, Concept, and Ideation, Social Media Publication
Skills
- Adobe Indesign/illustrator/photoshop
- Branding
- Adverising
- Concept and Ideation
- UX Design
- UI Design
- Product Design
- User Research
- Strategic Design
- Design Thinking
Education
Master Graphic Design
London, United Kingdom
Research-based Graphic Design course modules are mainly divided into two categories. A theory module helped in improving academic English writing and a practical module is based on an individual design project. The trimester course introduced end-to-end design process as well as improved research and presentation skills with appropriate references. Academic design project such as Brand Identity Design for Royal Air Force Museum broadened my vision about teamwork, collaboration, communication, and confidence.
Bachelor in Applied Art
- Mumbai, India
Academic Bachelor course in Applied Art covered basic design areas such as Visual Communication, Information/Publication Design, Brand Identity Design, Advertising Campaigns, and Event Designs. A specialisation in Lettering and Typography expanded my knowledge in this area as well as enhanced quality by focusing on details in the design work. A freedom to choose own design subject for final assessment provided a platform to research competitive campaigns and to communicate with other designers.