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• Strategic, advertising, operational and financial management of the following accounts: • Millennium Bank (biggest non-government bank in Portugal) account. • Sagres Beer Brand (Heineken leading beer brand in Portugal) • I’m responsible for the Business transformation process that led to the digital integration of the agency, converting a more ATL based agency in a fully integrated agency.
• At CHEIL Portugal my main function was to start the Portuguese operations, implementing the agency and settling the Samsung Account. • I was in charge for the management of the agency at all levels: client service, strategy, operational management, finances and human resources. • I was responsible for settling the Samsung Portugal account, supporting the client not only with advertising, promotional and retail strategies and implementation, but also with brand strategy and positioning.
• Strategic, advertising, operational and financial management of the following accounts: • Refriango: biggest beverage company and top 3 advertisers in Angola. • Sagres Beer Brand (Heineken leading beer brand in Portugal) • Movicel: Challenger mobile operator in Angola • Responsible for new Business Projects where I help to conquer new accounts such as: EDP (Biggest energy company in Portugal and 4th in World in term of renewable energy) and Luso Water (Brand of Heineken Group).
• Responsible for the strategic and client management of the following accounts: Sagres (Beer), Liga Sagres (Football Championship), TAP (Aviation company), Opel, Auto?dromo do Algarve (Racetrack), Phone-ix (MVNO) e Estradas de Portugal (Road Implementation and Construction);
B.S. in Business Administration and Management