About me

Words offer the means to meaning if people are listening. With the right words they’ll listen, engage and act. I write words that clarify the complex and make ideas crystal clear. From crafting creative concepts, strategy and tone of voice, to communicating with audiences online and off, I make words dance and sing. With a decade’s commercial experience in media distribution, seven years ago I decided that the grass is greener on the creative side. I’ve been having fun writing words and ideas since.

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Projects credited in

• 9

  Human After AllHuman After All are a creative agency based in London. They are the guys behind Little White Lies magazine and have work for BAFTA, Facebook, Google and Honda, they also do their own self-initiated projects like the Weapons of Reasons magazine and Delve film newsletter. The objective was to create an online solution for desktop and mobile which showcased their client, side projects and events with the design community. The project is currently in development. Skills developed on the project a
• Wild Turkey 101 x Everyman Cinema
• 18

  —Weapons of ReasonWeapons of Reason is a Human After All project to understand the interconnected challenges shaping our world. Issue 3 focuses on Ageing. For more info take a look at the project on the Human After All website.

Work history

Senior CopywriterHugo & Cat
May 2019London, United KingdomFreelance
Hugo & Cat is an award-winning digital agency transforming the relationship between brands and people. I undertook strategy, ideation and copy creation for DEWALT, Stanley Black & Decker, Thames Water, Tracfone, and PMI.
Senior Copywriter
Apr 2019 - May 2019London, United KingdomFreelance
forpeople is an independent creative agency, working globally from an old pickle factory in London and a former theatre in Amsterdam. Their work is wide-reaching, from defining brand visions to building identities and designing experiences. Yet everything they do is born from a simple philosophy – feel, think and do for people. I was lucky enough to work on the Deutsche Bank account for the launch of a new premium investment service in their Asian markets.

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Skills

• Brand Tone
• Brand Strategy
• Concepts/conceptual/art Direction/creative
• Social Meda
• Long Copy
• Short Copy
• Brand Marketing
• Blogs
• Feature Articles

Education

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2.1 BA (Hons) English Literature and FilmNorthumbria University
Sep 1999 - Jun 2002Newcastle upon Tyne, United Kingdom