About me

An ambitious, creative and quick thinking digital marketer with expert knowledge of content strategy, brand advocacy and social media. A positive and professional attitude at all times, great attention to detail and proven ability to multi-task.

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Projects credited in

• 1

  Benefit Cosmetics ‘Hello Happy’ foundation campaignStyling 24 models of all ages, sizes and ethnicities to star in the ‘Hello Happy’ foundation campaign featuring new shades.
• Benefit X Alice SkinnerBenefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best known for her creative, vivid and storytelling style of work and most recently the illustrator of SHE; A celebration of 100 renegade women; will
• Benefit Cosmetics - Hoola Bronzer UK Influencer tripAt Benefit Cosmetics UK we hold the position of number #1 bronzer in the UK - Hoola bronzer. To celebrate the launch of the Hoola shade extensions in April 2019 and to confirm our status as number 1 - we hosted an influencer trip to the Island of Holbox, Mexico. The main objective being to curate 'instagrammable' moments for influencers to create content around the product and ultimately sales of the bronzer. We took 10 of the top beauty influencers in the UK with a combined following of 17m
• Benefit Cosmetics Brows ExperienceFor Benefit’s Brows Experience, “Wow Your Brows”, the goal to educate and excite consumers about the benefits of self-styling eyebrows was a fun ride, but it wasn’t easy. We also needed to promote a new lineup of quality products. For this particular effort it was all hands on deck, learning more than we could’ve ever imagined about eye brows and the importance they carry for many of Benefit’s customers.
• 3

  Benefit Brow Contour Pro launch social coverageWorking with Benefit Cosmetics to celebrate the launch of the Brow Contour Pro with - Coverage of the painting of a giant mural in Shoreditch - Interviews with Alice Skinner, the artist who designed the mural - Brow tutorial videos with a Benefit in-house make-up artist - Live brow question and answer sessions with a Benefit in-house make-up artist
• 1

  Benefit Cosmetics Hoola Bronzer campaignStyling 4 influencers @dinatokio @lailaloves @nikkisecretx and @soph to show the two new shades that have been added to the Hoola bronzer collection.

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Work history

Digital CoordinatorBenefit Cosmetics
Jan 2017 - Apr 2019London, United KingdomFull Time