Ruth MacGilp

Writer and Digital Marketer

Level
Mid Level
Location
Edinburgh, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Experienced freelance digital marketer and published writer with a specialist interest in sustainable fashion and purpose-driven brands. An established ethical fashion activist; enthusiastic about social justice in the apparel industry. Driven, digitally savvy creative professional with experience studying at Heriot Watt University, Robert Gordon University, Central Saint Martins and Parsons School of Design. Skilled in Microsoft and Adobe programs, CMS, e-commerce and email newsletters, Google Analytics, basic HTML, CSS and Javascript, and content scheduling systems.

Locked Pro Plan feature

Skills

  • Marketing
  • Social Media Marketing
  • Digital Marketing
  • Copywriting
  • Email Marketing
  • Communications
  • Content and Media Writing
  • Event Organisation
  • Public Relations
  • SEO

Companies I’ve worked with

  • SHOWStudio

    SHOWStudio

    • Media Production
  • LS PRODUCTIONS

    LS PRODUCTIONS

    • Media Production
  • S

    Self Employed

    • Craft Scotland

      Craft Scotland

      • Crafts

    Work history

    Currently

    Digital Marketer and Writer

    Self Employed

    Sep 2019
    • Edinburgh, United Kingdom
    • Freelance
    • I provide purpose-driven brands with digital marketing support, including social media management and strategy, copywriting for websites, blogs, email newsletters & other marketing materials, website design, maintenance & ecommerce, and PR & influencer marketing support. My clients include: Delicate Rebellion, Global WAKEcup, LAW Design Studio, Kerrie Aldo, Imdividual, Compare Ethics, N-ue, / id /, the McGarry Agency and Orbasics. I also run an eponymous blog and social media community which was awarded in 2016 as the Scottish Blogger of the Year for Scotland, and in 2017 was shortlisted for Best Sustainable Online Business, at The Herald Fashion Awards. Alongside this, I write a paid industry newsletter called The Ethical Fashion Roundup, and co-host a podcast called Common Threads. I regularly write for external publications and have been published in Cosmopolitan, Eco Age, Eco Warrior Princess, Not Just A Label, Fanbyte The Glass Pineapple, Word of Mouth, Teran, Delicate Rebellion, and Feroce Magazine. Finally, I am currently a volunteer for Fashion Revolution Scotland, a board member of Repairel CIC, and a steering committee member for Scotland Re:Designed.

    2019

    Brand Storyteller

    LS PRODUCTIONS

    Sep 2018 - Sep 2019
    • Edinburgh, United Kingdom
    • Full Time
    • I was the full-time, in-house Brand Storyteller at LS Productions, the UK’s largest service production company. I created and curated content for all communication channels from social media, email and website development, to press, events, direct client marketing and internal communications. LS Productions produce TV commercials, fashion campaigns, print editorials, branded online content and music videos for clients around the world, from Chanel and Vogue to BMW and Samsung.

    2018

    Exhibition Supervisor

    Craft Scotland

    Aug 2018 - Aug 2018
    • Edinburgh, United Kingdom
    • Full Time
    • For the month of August, I worked as a supervisor for the Craft Scotland Summer Show, where I assisted in the set up of a world-renowned exhibition, co-ordinated a group of 37 creatives, served customers, managed and merchandised stock, and organised workshops and other events. Summer Show is Craft Scotland’s annual selling exhibition, showcasing the work of designer/makers from across Scotland. Running as part of the Edinburgh Fringe Festival, it gives locals and visitors to the capital the opportunity to see and buy high-quality, original, contemporary craft.

    2018

    Assistant to Managing Director

    Scottish Design Exchange

    Jun 2018 - Aug 2018
    • Edinburgh, United Kingdom
    • Freelance
    • Executive assistant to Lynzi Leroy, Founder and Managing Director of Design Exchange (Scotland) CIC (Scottish Design Exchange), assisting with admin, funding, internal procedures and communications, and managing social media and website output.

    2018

    Digital Marketing Assistant

    Self Employed

    Oct 2017 - Nov 2018
    • Edinburgh, United Kingdom
    • Freelance
    • Part-time freelance social media managament, website development, brand consultation and press management for independent Scottish creative brands including Elizabeth Martin, Circular Economy Wardrobe, Fifty Figs and more.

    2018

    Aug 2017 - Jun 2018
    • Edinburgh, United Kingdom
    • Full Time
    • I managed the gallery shop at Coburg House alongside assisting with the studio’s marketing and communications. My responsibilities included: - Stock management, visual merchandising, cash flow and customer service in the day-to-day running of the shop - Curating and hosting exhibitions for the gallery space; outreach and collaboration with other curators,exhibitors and hosts. - Liaising with 80+ artists, makers and designers in the studios to organise and promote events, collaborations, workshops and other projects - Customer and industry communications, including PR and press outreach, email marketing, social media management, and networking with local and national industry. - Assistance in the organisation and promotion of the renowned bi-annual Open Studios events.

    2017

    Editorial Intern

    SHOWStudio

    Jun 2017 - Aug 2017
    • London, United Kingdom
    • Internship
    • Editorial internship at the world-renowned home of fashion film and broadcasting run by Nick Knight, SHOWstudio. Responsibilities include writing blog posts, curating catwalk imagery, assisting on hand with high-profile photo and film shoots, creating content for all social media channels, maintaining databases, monitoring consumer feedback, providing research for contributors, copywriting and proof-reading.

    2018

    Editorial Assistant

    Fashion Fix Daily

    May 2017 - Sep 2018
    • Dundee, United Kingdom
    • Freelance
    • My duties for the online magazine fashionfixdaily.com include: · Sharing site content on all social media channels and engaging with audience online · Outreach to brands for SEO and PR purposes · Researching content ideas for a team of writers · Creating written content and curating video content · Curating calendars with all important cultural dates for social channels · Seeking out monetization opportunities through affiliate marketing

    2017

    Head of Fashion and Textiles

    Scottish Design Exchange

    Jan 2016 - Sep 2017
    • Edinburgh, United Kingdom
    • Full Time
    • At the not-for-profit arts collective Scottish Design Exchange, I managed a small team of local independent fashion and textile designers, and also assisted with all arms of marketing for the company, including social media, email marketing, public relations, press, blogging and advertising.

    Education

    Currently

    BA (Hons) Fashion Communication

    Heriot-Watt University

    Sep 2016
    • Galashiels, United Kingdom

    2016

    Fashion Communication and Promtion (short course)

    Parsons School of Design

    Jul 2016 - Aug 2016
    • New York, United States

    2016

    Fashion Communication and Promotion (short course)

    Central Saint Martins (UAL)

    Jun 2016 - Jul 2016
    • London, United Kingdom

    2015

    BA (Hons) Fashion Management

    Robert Gordon University

    Sep 2014 - Jan 2015
    • Aberdeen, United Kingdom

    2013

    Fashion Styling (short course)

    Central Saint Martins

    Jun 2013 - Jul 2013
    • London, United Kingdom