Ruth MacGilp
Available

Ruth MacGilp

Writer and Digital MarketerEdinburgh, United Kingdom
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Ruth MacGilp
Available

Ruth MacGilp

Writer and Digital MarketerEdinburgh, United Kingdom
About me
Experienced freelance digital marketer and published writer with a specialist interest in sustainable fashion and purpose-driven brands. An established ethical fashion activist; enthusiastic about social justice in the apparel industry. Driven, digitally savvy creative professional with experience studying at Heriot Watt University, Robert Gordon University, Central Saint Martins and Parsons School of Design. Skilled in Microsoft and Adobe programs, CMS, e-commerce and email newsletters, Google Analytics, basic HTML, CSS and Javascript, and content scheduling systems.
Projects credited in
  • delicate rébellion | issue one
    delicate rébellion | issue onethe powerful little storm issue 124 pages | 130gsm silk | perfect bound - British artist, Unskilled Worker - Head girl at Drowning Girls' Club, tattooist Fidjit - Photographer/Art Director, Bethany Grace - Picasso's muse, 85 year old artist Sylvette David + more and more and more
Work history
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    S
    Digital Marketer and WriterSelf Employed
    Edinburgh, United KingdomFreelance
    I provide purpose-driven brands with digital marketing support, including social media management and strategy, copywriting for websites, blogs, email newsletters, website build, SEO and ecommerce, and PR and influencer marketing support. My clients include: Delicate Rebellion, Hemp Eyewear, Rejean Denim, Global WAKEcup, LAW Design Studio, Kerrie Aldo, Imdividual, Compare Ethics, N-ue, / id /, the McGarry Agency and Orbasics. I also run an eponymous blog and social media community which was awarded in 2016 as the Scottish Blogger of the Year for Scotland, and in 2017 was shortlisted for Best Sustainable Online Business, at The Herald Fashion Awards. Alongside this, I write an industry newsletter called The Ethical Fashion Roundup, and co-host a podcast called Common Threads. I regularly write for external publications and have been published in Cosmopolitan, Eco Age, Eco Warrior Princess, Waste Free World, Sustainability Action Network, Not Just A Label, Fanbyte The Glass Pineapple, Word of Mouth, Teran, Delicate Rebellion, and Feroce Magazine. Finally, I am currently a volunteer for Fashion Revolution Scotland, a board member and sustainability consultant for Repairel CIC, and a steering committee member for Scotland Re:Designed.
    LS PRODUCTIONS logo
    LS PRODUCTIONS logo
    Brand StorytellerLS PRODUCTIONS
     - Edinburgh, United KingdomFull Time
    I was the full-time, in-house Brand Storyteller at LS Productions, the UK’s largest service production company. I created and curated content for all communication channels from social media, email and website development, to press, events, direct client marketing and internal communications. LS Productions produce TV commercials, fashion campaigns, print editorials, branded online content and music videos for clients around the world, from Chanel and Vogue to BMW and Samsung.
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Skills
  • Marketing
  • Social Media Marketing
  • Digital Marketing
  • Copywriting
  • Email Marketing
  • Communications
  • Content and Media Writing
  • Event Organisation
  • Public Relations
  • SEO
Education
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    H
    BA (Hons) Fashion CommunicationHeriot-Watt University
    Galashiels, United Kingdom
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    P
    Fashion Communication and Promtion (short course)Parsons School of Design
     - New York, United States
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