Experienced freelance digital marketer and published writer with a specialist interest in sustainable fashion and purpose-driven brands. An established ethical fashion activist; enthusiastic about social justice in the apparel industry.
Driven, digitally savvy creative professional with experience studying at Heriot Watt University, Robert Gordon University, Central Saint Martins and Parsons School of Design.
Skilled in Microsoft and Adobe programs, CMS, e-commerce and email newsletters, Google Analytics, basic HTML, CSS and Javascript, and content scheduling systems.
Projects credited in
- delicate rébellion | issue onethe powerful little storm issue 124 pages | 130gsm silk | perfect bound - British artist, Unskilled Worker - Head girl at Drowning Girls' Club, tattooist Fidjit - Photographer/Art Director, Bethany Grace - Picasso's muse, 85 year old artist Sylvette David + more and more and more
Work history
Communications ManagerFashion Revolution
London, United KingdomFull Time
My role at Fashion Revolution includes planning and executing digital campaigns, creating and distributing content across a global network, developing marketing strategy and organisational copywriting, managing media partnerships, organising events and supervising social media assistants.
Founded in the wake of the Rana Plaza disaster in 2013, Fashion Revolution has become the world’s largest fashion activism movement, mobilising citizens, industry and policymakers
through their research, education and advocacy work. Fashion Revolution works towards a vision of a fashion industry that conserves and restores the environment and values people over growth and profit.
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Digital Marketer and WriterSelf Employed
Edinburgh, United KingdomFreelance
I provide purpose-driven brands with digital marketing support, including social media management and strategy, copywriting for websites, blogs, email newsletters, website build, SEO and ecommerce, and PR and influencer marketing support.
My clients include: Delicate Rebellion, Hemp Eyewear, Rejean Denim, Global WAKEcup, LAW Design Studio, Kerrie Aldo, Imdividual, Compare Ethics, N-ue, / id /, the McGarry Agency and Orbasics.
I also run an eponymous blog and social media community which was awarded in 2016 as the Scottish Blogger of the Year for Scotland, and in 2017 was shortlisted for Best Sustainable Online Business, at The Herald Fashion Awards. Alongside this, I write an industry newsletter called The Ethical Fashion Roundup, and co-host a podcast called Common Threads.
I regularly write for external publications and have been published in Cosmopolitan, Eco Age, Eco Warrior Princess, Waste Free World, Sustainability Action Network, Not Just A Label, Fanbyte The Glass Pineapple, Word of Mouth, Teran, Delicate Rebellion, and Feroce Magazine.
Finally, I am currently a volunteer for Fashion Revolution Scotland, a board member and sustainability consultant for Repairel CIC, and a steering committee member for Scotland Re:Designed.
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Skills
- Marketing
- Social Media Marketing
- Digital Marketing
- Copywriting
- Email Marketing
- Communications
- Content and Media Writing
- Event Organisation
- Public Relations
- SEO
Education
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BA (Hons) Fashion CommunicationHeriot-Watt University
Galashiels, United Kingdom
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Fashion Communication and Promtion (short course)Parsons School of Design
- New York, United States
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