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• Overall responsibility for brand management and corporate identity. • Preparing online and print marketing campaigns. • Planning and manage corporate exhibition activity at SPOGA- Germany, Cologne. • Planning and manage corporate exhibition activity at Ambiente- Germany, Frankfurt.
• Worked for Pitti Uomo Event: Make sure from accessories to outfits, were appropriately assembled and ready for models to jump into before walking down the runway. • Responsible for the artistic style and direction of the show. • Worked with the designer on the development of the focus of the show.
• Analyzed E-commerce Web and Corporate Webstore to improve customer’s experience. • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy. • Conducted a research that aims to find out costumer's motive or reason in purchasing luxury brand products. • Created Missoni’s customer journey map. • Created customer road map on buying luxury brands. • Created strategies to manage brand identity and improve customers experience in order to engage the online and offline costumers using OMNI Channel Formats.
• Worked with the designer to created fashion campaign. • Worked with the designer and discuss required poses, movements and persona to be portrayed. • Discussed style lines, details, and revisions with the designer. Clearly communicated design revisions to all members of the fashion team.
• Conducted market and public opinion research related to company’s reputation and positioning among key stakeholder audiences. • Conducted research on competitors to see the position among the market. • Coordinated news releases, media responses, press packets and placement of stories in the national trade publication.
Learned about: Luxury Brand Management and Promotion. Fashion Business. Fashion Marketing and Communication. Fashion Advertising. Fashion Public Relation. Digital Marketing. Visual Display and Merchandising.
Learned about: Pattern Drafting. Fashion Design and Styling. Fashion Marketing and Communication. Textile Technology.
Learned about: Communication and Politics. Sociology. International Relation. Public Relation. Advertising.