I have created and produced a broad range of events & communications both agency & in-house for FMCG brands like Gillette MACH3, Walkers Crisps & Red Bull. A confident operator, I am experienced at all elements of production including (but not limited to) content development, onsite management, design/print, delegate/speaker management, video production, SEO, PR, social media, budget management/reconciliation etc. I have hired jets, sourced communications means in deserts and dealt with crisis situations of collapsing 'buildings' during live events - as well as handled the more day to day aspects of events management.
SEO copy for website & blog plus best practice research for Instagram & Facebook.
I started a business which brought a new online home wares brand to market. This involved all elements of development including brand/website design, ecommerce, direct mail, CRM, PR/social media outreach (Twitter, Pinterest, Facebook etc) & SEO copy for website/blog etc
Huawei/Fornasetti - Fashion/tech brand launch event at Milan Fashion Week. Responsible for logistics, budget management & reconciliation for attendees.
AVENT – Devised a series of events for National Breastfeeding Week. Included supplier management, development of print materials, key messages & budgets. Booking.com - Devised a Pan European Experiential virtual reality 4D roadshow. Included research, development of plans/timelines, supplier management etc.
Castello Cheese – Launch event at Ed's Diner. Included plan development, supplier management, logistics, budget allocation etc. Peperami - Road show & stunt activity. All logistics for a music roadshow, shopping centre roadshow & stunt activity at Ascot ladies day. Included supplier management, development of plans & budgets.
Glaxosmithkline – Medical Conference. Developed plans/budgets & managed all logistics for a medical conference aimed at HCPs to very tight deadlines. Included approvals, print development & speaker/supplier management.
Launched a new fashion outlet & 'buy it now'. Required engagement of internal stakeholders to gain support for new ways of working/activities plus supplier/staff management. Pop up store: Researched/developed proposal/budgets for a pop up store promoting ‘buy it now’ to consumers. Included store design, H&S etc. Fashion Outlet Press Launch Event.Included creation, supplier/ speaker/press management, onsite management, print materials/stand design etc.
Re-launched Littlewoods/Woolworths & launched new brand Very (fashion, home wares & lifestyle). High level of internal stakeholder liaison to match events to marketing objectives. Woolworths/Very/Littlewoods – brand re-launch events and bi annual fashion/home wares press shows. Included plans, team/ supplier /speaker/on site management, print/stand design, budgets etc SDG – Internal conferences/employee engagement. Included plans, onsite/supplier/team/delegate management, print/stand design, video production etc. * Achievements: An increase in PR year on year of 180%
Initially brought in to cover a two week holiday, I stayed for two years reporting to the Director of Communications, managing a team & external suppliers on a variety of sports events. Red Bull Air Race. Ran the onsite press office during live events. Dealt with interview requests/scheduling for hundreds of journalists worldwide, last minute crisis management & celebrity management. James Cracknell BBC Sport Relief: Strategy/logistics & celebrity management for James' attempt to row/cycle/swim from Britain to Africa in 10 days. Corporate hospitality/awards ceremony: Created an exclusive three day golfing event in Italy for top footballers/managers, Sky/BBC TV producers. Included all development, logistics, onsite/delegate/celebrity management, etc.
Gillette MACH3 – world land speed record attempt in the USA. All development & logistics including recces, crisis management, project/team/onsite management (including management of a documentary film crew & BBC/worldwide news reporters), budgets etc. Walkers Crisps – Experiential light ship ‘roadshow’. Development of plans, budgets, celebrity/team/supplier/onsite management, logistics for competition winners & print materials, etc. Walkers Crisps – 100th birthday party at Alton Towers. Plans, supplier negotiations, team/supplier/celebrity/onsite management, print materials etc. Motorola – Pan European Bluetooth workshop. All logistics, team/supplier onsite project management, demo design, speaker sourcing/management, print materials, delegate & interview management in multiple languages. Teacher Training Agency – two day recruitment event at London Olympia. Development of plans, logistics, marketing, seminar programme, speaker sourcing/management, floor plan, stand design/production, team/supplier/onsite management. Achievements: As SAD for Gillette MACH3 I was instrumental in inspiring the client to give us additional business from other brands within the Gillette portfolio without the need to pitch competitively.
Wagon Wheels - UK grassroots football championship. Devised & managed a series of events including plans, onsite management, print materials, delegate management etc. Events and supporting PR attributed with a 30% increase in sales as there was no ad budget.
Media relations for all guest acts as well as creation/production of promotional print materials
Public Relations Grade 2:2
Yorkist and Tudor History (B), English Lit (C), Classical Civilisation (B)
7 qualifcations grade C and above including Maths and English