Ryan Cooper Henniker (Cooper-Brown)
Available

Ryan Cooper Henniker (Cooper-Brown)

Brand Communications & Creative Development - open to opportunitiesLondon, United Kingdom
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Ryan Cooper Henniker (Cooper-Brown)
Available

Ryan Cooper Henniker (Cooper-Brown)

Brand Communications & Creative Development - open to opportunitiesLondon, United Kingdom
About me
I am a brand communications specialist with over 14 years’ experience. My career to date has seen me leading on some of the world’s most recognisable brands across design, entertainment, FMCG, art, culture and fashion. My core strengths include communications strategy, creative, experiential, ideation, a deep understanding of cultural movements and community building. Simply put, I have consistently made brands culturally relevant by strategically tapping into hype culture and shifts in society. To me, a brand is not only defined by sales, it lives in the consumer’s mind and once it’s forgotten the brand is dead.
Projects
  • adidas Originals Flagship Store launch (London)
    adidas Originals Flagship Store launch (London)We developed & executed a multi-platform launch activation with a focus on local consumers Event pillars included instore sets from No Signal Radio and partnerships with Guap, Isha Shah and Lucero Glow. We successfully demonstrated how to launch a store in COVID times, boom!
  • WAMU LAUNCH NEW WEBSITE
    WAMU LAUNCH NEW WEBSITEToday our reworked WAMU website went LIVE. The changes come as we begin to role out our growth strategy for 2020 and beyond! Check it out : www.wamu.co.uk WAMU, championing the mixed-race since 2019
  • Classic Leather Crib @ Coachella
    Classic Leather Crib @ CoachellaWe executed an experiential event space for key international media and influencers to showcase the iconic Reebok Classic Leather. Interwoven with activity at Coachella, the party continued at the Crib with VIP performances from Solange and Sampha
  • REBUILD THE WORLD GLOBAL CAMPAIGN LAUNCH
    REBUILD THE WORLD GLOBAL CAMPAIGN LAUNCHFully integrated global campaign launch targeting adults
  • GLOBAL LAUNCH ACTIVATION FOR NEW REEBOK #PERFECTNEVER CAMPAIGN
    GLOBAL LAUNCH ACTIVATION FOR NEW REEBOK #PERFECTNEVER CAMPAIGNWe launched the brands new female first campaign to over 100 global media in down town Manhattan, with hosts Gigi Hadid, Lena Dunham, Ruby Rose and Zoe Kravitz
  • Kenrick Lamar x Reebok Global Launch Campaign - The Club C
    Kenrick Lamar x Reebok Global Launch Campaign - The Club CIntegrated global release of new collaboration - events, media, partnership, consumer facing activations and retail
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Work history
    M&C Saatchi Sport & Entertainment logo
    M&C Saatchi Sport & Entertainment logo
    Business DirectorM&C Saatchi Sport & Entertainment
    London, United KingdomFreelance
    - Strategy development (comms, digital, content, events) - Influencer & talent management - Events (concepting & execution) - Senior client counsel - Creative and content development - Global & local level talent partnership execution - Selecting & overseeing 3rd party suppliers - Team development & progression
    LEGO Group logo
    LEGO Group logo
    Brand and Culture Communications PartnerLEGO Group
    London, United KingdomFull Time
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Skills
  • Communicating Ideas
  • Creative
  • Events
  • Creative Stragegy
  • Communications Strategy
Education
    M
    M
    International MarketingManchester Metropolitan Universirty
    Manchester, United Kingdom