I am a brand communications specialist with over 14 years’ experience. My career to date has seen me leading on some of the world’s most recognisable brands across design, entertainment, FMCG, art, culture and fashion. My core strengths include communications strategy, creative, experiential, ideation, a deep understanding of cultural movements and community building. Simply put, I have consistently made brands culturally relevant by strategically tapping into hype culture and shifts in society. To me, a brand is not only defined by sales, it lives in the consumer’s mind and once it’s forgotten the brand is dead.
- adidas Originals Flagship Store launch (London)We developed & executed a multi-platform launch activation with a focus on local consumers Event pillars included instore sets from No Signal Radio and partnerships with Guap, Isha Shah and Lucero Glow. We successfully demonstrated how to launch a store in COVID times, boom!
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Business DirectorM&C Saatchi Sport & Entertainment
London, United KingdomFreelance
- Strategy development (comms, digital, content, events) - Influencer & talent management - Events (concepting & execution) - Senior client counsel - Creative and content development - Global & local level talent partnership execution - Selecting & overseeing 3rd party suppliers - Team development & progression
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- Communicating Ideas
- Creative Stragegy
- Communications Strategy