Projects
- Live NuchigusuiOkinawa Prefecture's 2017 campaign website “Live Nuchigusui”. The website features the rich culture of Okinawa based on the unique philosophy of 'Nuchigusui', which translates to 'life medicine'. 'Nuchigusui' is a wisdom, a philosophy, and a way of life in Okinawa centered around mindfulness, spiritual fulfillment, and physical wellbeing. The website includes a campaign video, as well as an original content titled “Nuchigusui Walk”, which presents the landscape of Okinawa in 360-degree view. It
- INDUSTRIAL JPThe campaign combined minimal repeated movings and sounds of machines in the plants of SMEs pointing out its similarities and symbiosis to techno music. We took a process usually performed by a record label and approached young people with no interest in their country’s often overlooked SME, skills, pride, and technology.
- THE PHILHARMONIC TURNTABLE ORCHESTRAIn order to recapture the awareness of the Technics SL-1200 series (Japan’s world-class, classic record player, the campaign created the world's first ensemble performance using only Technics SL-1200 series turntables and mixers, and 30 DJs from all around the world.