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- Up-selling and cross-selling - Developing and maintaining relationships with clients and prospects - Assists in display of merchandise
- Managed press releases of more than 30 brands ranging from haute horlogerie to fashion brands and monitored the competitors’ portfolio - Created press kits and ensured regular mailings to the media - Participated in the development of the company’s website, social media platforms and CRM - Participated in the organization of launching events for Tag Heuer, Baume et Mercier and IWC
- Monitored sales and analysed data followed by executing strategies to reach targets - Researched new brands and negotiated commercial terms on a seasonal basis - Assisted the product manager in placing orders and followed-up on payments and shipments - Conducted market visits to the stores and followed up on merchandising and replenishment
Programme covering fundamentally important subjects such as consumer behaviour and branding, as well as a strong emphasis on innovation management, digital marketing and social media. These are considered to be the most valuable skills in the field of marketing today