Work history
Marketing & PR Planner
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- Managed press releases of more than 30 brands ranging from haute horlogerie to fashion brands and monitored the competitors’ portfolio
- Created press kits and ensured regular mailings to the media
- Participated in the development of the company’s website, social media platforms and CRM
- Participated in the organization of launching events for Tag Heuer, Baume et Mercier and IWC
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Skills
- Fashion
- Events
- Marketing PR
- Branding
- Client Services
- Direct Sales
- Internet Marketing
- Social Media Marketing
- Communications
Education
Pricing Consumer Behaviour Digital Marketing Marketing Analytics Branding
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Programme covering fundamentally important subjects such as consumer behaviour and branding, as well as a strong emphasis on innovation management, digital marketing and social media. These are considered to be the most valuable skills in the field of marketing today