Zetteler’s founder and namesake, Sabine is a seasoned PR and marketing specialist with a decade of professional publicity experience and a degree in management and sustainability under her belt. After a career that took her from TV to travel (via the BBC and Mr & Mrs Smith), she shifted her focus to art and design in 2012, first as a freelance PR and then, when her client list ballooned, as the founder and director of Zetteler Creative Publicity. Now with a strong team behind her, she is thrilled to say she has her dream job: working with the most inspiring and creative people, sharing the brilliant things they do and, every so often, making a positive impact on the world.
Projects
- Design DistrictOpening this autumn 2020, at the heart of Greenwich Peninsula, a permanent, purpose-built workspace for London’s creative industries is taking shape. The Design District will support the capital’s leading makers and thinkers. Today, the creative industries are thriving. They contribute around £100 billion to the UK each year, employ more than two million people, and are growing at twice the rate of the economy as a whole. The Design District was conceived to support this thriving sector, and set
- Camille WalalaKnown for her ambitious, large-scale and explosively colourful interventions in public spaces, Camille Walala uses the man-made landscape as a platform for disseminating positivity. Her work encompasses full-facade murals, immersive 3D installations, street art, interiors and set design – characterised by a fusion of bold colours and playful geometric patterns. Since her ‘Dream Come True Building’ burst onto the Shoreditch streetcar in 2015, Camille into the spotlight and her creative producer,
- Design CanDesign Can is a campaign and online tool calling for the design industry to be representative of the world it serves. For many years, the public faces of design in the UK have been drawn from a small and homogenous pool – the same voices are heard at panel discussions; the same names appear on event programmes; and the same spokespeople and figureheads are called upon to host events. Design Can exists to be a part of the change, featuring a manifesto demanding an inclusive industry, a resources
- GlimpseFounded in 2016 by James Turner and Zac Schwarz, the Glimpse Collective has grown to over 1,600 members – a global network of skilled communications professionals united by a desire to create impactful work which focuses on positive solutions to major social and environmental problems. Thus far, Glimpse’s campaigns have included Choose Love – the now-international pop-up store where people can buy items for refugees – and the Kickstarter-funded Citizens Advertising Takeover Service (CATS), which
- Irthi Contemporary Crafts CouncilBased in Sharjah in the UAE, Irthi Contemporary Crafts Council is a socially and culturally pioneering organisation established to empower women through craft. An offshoot of NAMA Women Advancement Establishment, the UAE’s initiative dedicated to the societal and economic elevation of women, Irthi seeks to build a strong and significant artisan economy through the medium of traditional and modern craft practice. With programmes spanning the Middle East, North Africa and South East and Central As
- Norwegian PresenceFirst presented in 2015, Norwegian Presence brings the best of Norway’s design and manufacturing to Milan Design Week in an annual showcase of the country’s contemporary creative scene and the values, infrastructure and materials that shape it. Returning to Zona Tortona on 21–26 April 2020, Norwegian Presence’s sixth edition will place a stronger emphasis on sustainability, carbon reduction and circular design thinking than ever before. Curated by Benedicte Sunde of DOGA (aka Design and Architec
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Projects credited in
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- Design DistrictOpening this autumn 2020, at the heart of Greenwich Peninsula, a permanent, purpose-built workspace for London’s creative industries is taking shape. The Design District will support the capital’s leading makers and thinkers. Today, the creative industries are thriving. They contribute around £100 billion to the UK each year, employ more than two million people, and are growing at twice the rate of the economy as a whole. The Design District was conceived to support this thriving sector, and set4
- Camille WalalaKnown for her ambitious, large-scale and explosively colourful interventions in public spaces, Camille Walala uses the man-made landscape as a platform for disseminating positivity. Her work encompasses full-facade murals, immersive 3D installations, street art, interiors and set design – characterised by a fusion of bold colours and playful geometric patterns. Since her ‘Dream Come True Building’ burst onto the Shoreditch streetcar in 2015, Camille into the spotlight and her creative producer,7
- End Youth Homelessness103,000. That’s how many young people find themselves homeless every year. Confronting this astonishing figure is End Youth Homelessness, a national network of local charities that have joined forces to tackle youth homelessness together. In fact, before EYH was established, there was no UK-wide organisation helping homeless young people, instead just a disparate array of local groups. Today EYH raises awareness of just how many young people find themselves without a safe place to live, and rai6
- GlimpseFounded in 2016 by James Turner and Zac Schwarz, the Glimpse Collective has grown to over 1,600 members – a global network of skilled communications professionals united by a desire to create impactful work which focuses on positive solutions to major social and environmental problems. Thus far, Glimpse’s campaigns have included Choose Love – the now-international pop-up store where people can buy items for refugees – and the Kickstarter-funded Citizens Advertising Takeover Service (CATS), which2
- Irthi Contemporary Crafts CouncilBased in Sharjah in the UAE, Irthi Contemporary Crafts Council is a socially and culturally pioneering organisation established to empower women through craft. An offshoot of NAMA Women Advancement Establishment, the UAE’s initiative dedicated to the societal and economic elevation of women, Irthi seeks to build a strong and significant artisan economy through the medium of traditional and modern craft practice. With programmes spanning the Middle East, North Africa and South East and Central As4
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Skills
- Creative Arts
- Marketing
- Publicity
- Brand Consultancy
- Connecting Creatives
- Brand Creative Strategy
- Big Ideas
- Design
- Creative Consultancy
- Human Connector