About me

Motivated and enthusiastic Marketing Professional with years of brand marketing, media, PR, music and fashion industry experience, alongside an extensive repertoire of financial accounting and business knowledge. Past clients include Microsoft, Nokia, Belvedere Vodka, Moet Hennessy, Barclaycard, Wireless Festival, Snowbombing, British Summer Time, AEG, M∙A∙C Cosmetics, W Hotels, SuperDry, Puma x McQ, G-Star RAW and more.

PostsProjectsExperienceTeam

Projects credited in

• Everpress x Hustle CrewWe first shared our Diversity & Inclusion roadmap a few months ago, and one of the first steps we’re took was our partnership with Hustle Crew. This was a two-way exchange; as well as providing our team with invaluable D&I training and workshops, our content series saw our community join the Hustle Crew community on a journey of shared knowledge and expertise. As part of the series, the Hustle Crew community put their questions to four exciting creatives who’ve worked with us: artist Roshan Ra
• 2

  Alxndr London: Talking DrumThe debut music video for Alxndr London - Talking Drum.

Work history

Music Consultant
Aug 2014London, United KingdomFreelance
• Day to day artist management • Music business management • Artist diary management • Main liaison / point of contact for all artist communications • Sourcing and booking music gigs • Aligning brand and marketing opportunities • Developing and management of single/EP release campaigns • Marketing + PR for release campaigns • Tour management, travel and logistics for local and oversees bookings/events • Transporting artists to events and gigs • Development and management of promo tours (for UK + international acts) • Overseeing photo/video shoots • Understanding and negotiating contractual agreements • Finance and budget management • Decision making on behalf of artists • Music and PR consultancy • A&R • Event production and management (e.g. EP launches)
Marketing Manager
Mar 2015 - Nov 2016London, United KingdomFull Time
• Proposing and implementing effective local marketing & PR strategies in-line with global strategy • Developing local marketing communication strategies in close cooperation with the local G-Star offices and PR agency • Building alliances with local press representatives, relevant PR agencies and local and global influencers • Coordinating delivery of press materials with PR office manager and regional marketing & PR manager • Coordinating local interview and information requests with PR office manager and regional marketing & PR manager • Coordinating integrated regional marketing plans • Implementing and executing trade marketing, retail marketing, PR and local activations to meet brand and sales strategies • Advising media department on local media buying strategy and maintaining an overview of local advertising activities • Aligning local PR strategies with media buying strategies • Monitoring market developments and identifying opportunities and trends to align appropriate strategies and communications • Overseeing local brand and product communication, marketing/sales campaigns and activation activities • Accessing the results of all activities in-line with global and local strategies • Monitoring the connections between marketing and sales objectives • Monitoring of multi and mono-brand partners • Identifying and securing opportunities for brand exposure • Management of local PR agency • Management of local social media accounts (Twitter specifically) • Management of local activations and in-store events (incl. event management and production)

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Skills

• PR
• Marketing
• Brand Marketing
• Digital Maketing
• Social Meda
• Influencer Marketing
• VIP
• Event Magagement
• Event Production
• Music

Education

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ACCAACCA
Sep 2007London, United Kingdom
ACCA Part Qualified Accountant
AAT in Accounting NVQ Level 2 3
Sep 2002 - Dec 2006London, United Kingdom
Association of Accounting Technicians MAAT Qualified Member