I've been working with digital advertising for the past 6 years, building consistent and meaningful content strategies for social media. My goal was always to strengthen relationships between the brand and the consumers. I am driven by curiosity of what’s on people's minds and that’s why I decided to embark on an adventure in the UX Design field recently.
Work history
Content StratgistOLIVER Agency
BrazilFull Time
- Lead the social strategy for Itaucard and Credicard, ensuring all content produced is on brand;
- Work in close partnership with Community Managers;
- Understanding of how people engage with social platforms, and how behaviour is changing;
- Identifying opportunities for creative innovation.
Client: Itaú
Social Media SupervisorBBDO
- BrazilFull Time
- Coordinating the Community Managers.
- Brand guardian: Management of social media channels, including scheduling/publishing content and creating campaign's calendar.
- Key point of contact for day to day content approval with the client and regular face-to-face status meetings.
- Assisting with the strategy and implementation of Social best practices.
- Responsible for writing creative briefs and work collaboratively with a creative team, building consistent and engaging contents.
- Identifying proactive opportunities for engagement and reactive content.
- Attending and posting from live events.
- Work closely with the media and BI team.
Client: Havaianas, Quaker, Mars (m&m's, Snickers, Pedigree, Whiskas)
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Education
C
C
AdvertisingCENTRO UNIVERSITÁRIO BELAS ARTES
- Brazil
Awards
Silver Lion in Outdoor (Dynamic Digital Screens)Cannes Lions International Festival of Creativity
Bronze Lion in Outdoor (Standard Sites)Cannes Lions International Festival of Creativity
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