I am a Digital Product Manager, having worked mostly in the lifestyle sector. I am opened to Digital Product Management opportunities, preferrably in Retail, Publishing or Broadcast Media. Passionate about improving consumer experience using the most of technology., I have contributed with creative concepts, strategic thinking and user experience skills to launch digital products, communications and online journeys, mostly in the Lifestyle sector. I have launched/managed both large and small digital products such as: content websites, content management systems, search engine website, video microsites, interactive infographics, Facebook apps, mobile apps, web apps, mobile social networks, a e-commerce platform, digital store-in-stores, landing pages and e-mail marketing communications. My aim is to constantly develop my skills and leverage my career, suggesting attractive products and interactive ways for brands to engage their customers through all digital touchpoints.
• Working in-house at Shell, I have been managing the production of a great range of digital products and communications across Europe, Asia and Americas. I also ensure brand compliance with Global Visual Identity guidelines and contribute with creative and UX inputs.
GNT is the major Lifestyle Pay TV channel in Brazil and is also among the top 10 digital content portal in the segment. I was in charge of planning and launching digital products to engage the audience and add value to their experience with the brand in all digital platforms. • Planned and managed several digital products, such as the new GNT website; special microsites for TV shows' premieres, São Paulo Fashion Week and Fashion Rio; interactive info graphics; Web Apps; Facebook Apps, video on demand and a social city guide app for mobile. • Managed web and mobile product's roadmaps and backlog, working in an Agile environment. • Investigated audience behaviour and identified their needs to create new digital features, website improvements and tools. • Managed full product lifecycle, including correcting issues and launching new features to existing ones. • Liaised and negotiated with in-house and 3rd party digital agencies, to ensure best cost/time-effective development partnerships. • Created sponsored products and new advertising spaces. • Acted as the bridge between GNT's New Media department, including editor and content managers, and UX designers and IT. Also worked closely with Offline Marketing and Commercial departments.
Travel Search Website Start Up Planned products and coordinated marketing strategies at company's start up stage, playing an important role in making the company operational. • Planned website's plane tickets and hotel comparison search user experience, helping consumers to find the lowest prices for hotel and flights in 50.000 destinations. • Planned websites' advertising specifications, including sponsored search results. • Oriented PPC and E-CRM strategies to acquire and maintain traffic and ROI. • Developed affiliates strategy. • Contributed closely with IT and Commercial areas
I was responsible for planning merchandise, UX and marketing strategies for the Brazilian online pre order store www.dutyfreedufry.com.br. • Selected merchandise to be traded in different categories, such as fashion, beauty, food & beverages, and electronics, as well as merchandise to be promoted on e-CRM channels. • Planned monthly and annual sales forecast, developed site traffic and conversion rates reports, based on data from Google Analytics. • Negotiated with buyers to create special offers for pre order customers. • Conducted big projects such as the development of new online store platform to ensure a great customer experience online. • Planned and launched branded microsites and sponsored store-in-stores. • Led the integration of the service between online and offline channels.