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Sabrina Chen

Social Media Strategist & Account Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Strategist - Account Director


  • 5+ Years in Social Media

Work history


Social Media Strategist


Feb 2016
  • London, UK
  • Full Time
  • Overview + develop social media strategy + oversee all social media activity on Hilton accounts + team management Client + travel - Hilton Hotels & Resorts, DoubleTree by Hilton, Hampton by Hilton, Hilton Garden Inn (EMEA wide) Responsibilities + work along Planner to develop a social media strategy for all 4 Hilton brands + build, retain & manage client relationships + responsible for implementing all social activity in line with strategy + development of social media campaign ideas and plans + managing budgets and estimates + overseeing execution of social content creation, paid media, campaign activity + ensuring all activity is delivered in a timely manner + QA social content and activity + overseeing team members Achievements + successfully managed the agency’s biggest account of 4 brands across 7 markets + streamlined the social media strategy and content across 7 markets + developed a streamlined process for Hilton’s social media activity (contact points, approvals, execution etc) + successfully managed DoubleTree by Hilton’s first Influencer campaign in German market + successfully brought in numerous additional campaigns over and above retainer