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Sabrina Egerton

Head of Marketing

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  • LevelSenior
  • LocationDublin, Ireland
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Event Manager - Account Manager

About me

An ambitious, enthusiastic and driven individual with a passion for marketing, event management and PR within creative industries. My love of art, music and fashion has always been an incredible driving force in my life and has an influence on almost everything I do. I’m highly motivated and organised with a customer/client focused, results-oriented attitude. I have a proven success in increasing sales through creative marketing and event implementation. Currently seeking a challenging & fast paced role in a forward-looking company.

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Skills

  • Advertising
  • Marketing PR
  • Print Design
  • Budget Management
  • Digital Advertising
  • Sponsorship Management
  • Artwork Design Briefing
  • Traditional Marketing
  • SEO Optimisation
  • Social Media Advertising
  • Digital Print Media
  • Social Media Account Management
  • Analytics Consumer Insights Digital Strategy Revenue
  • Public Relationships
  • Event Management: Concept to Production
  • SEO
  • PPC
  • Content
  • Content Creatiion
  • Brand Concept
  • Campaign Activation

Work history

Currently

Oct 2015
  • Dublin, Ireland
  • Full Time
  • • Management of Marketing, PR, Sponsorship and Communications across varying industries for both permanent and new clients. • Developed an adaptable marketing and PR plan for clients that can be translated into a global market. (Ireland, United Kingdom, Europe and the United States) • Manage media outreach to deliver coverage across print, broadcast and online both nationally and internationally when required for clients. • Overall planning and marketing any live activations and events for clients. • Obtaining sponsorship and management of sponsors including direction and delivery of all partners’ contractual rights and ensuring all sponsors are integrated and achieve their business objectives. • Successfully build relationships with key tourist boards and relevant government bodies to help with clients marketing and outreach. • Management of brand delivery including the design, procurement, production and installation of the event site and activation across the city while also creating opportunities for commercial partners to create a tangible and sustainable brand association. • Develop the annual marketing plan and content calendar including agreed KPI’s in conjunction with the clients' needs that satisfy the business objectives and ambitions of various organisations. •Creating and implementing Social media campaigns that bring clients ideas to life and that deliver a user-focused simplistic experience. Experiences that are 100% memorable, 100% measurable and that kickstart conversation. Including daily content management, optimisation, creating online social ads and generating reports while working towards individual goals for each client. • Manage the day-to-day activities of the marketing team, mentor and give direction to junior members of the marketing team and provide support for performance management and development. • Responsible for the content creation, redevelopment and optimisation of client websites when required. • Creating and developing a successful SEO strategy for clients. • Establish a PPC plan that aligns with a clients goals • Develop a series of multi-channel campaigns, both online and off-line, to increase customer engagement and build a market reputation in priority areas. • Continuously monitor the local marketplace and competitor positioning. Create quarterly KPI benchmarking reports. • Brand creation and marketing strategy development of new brands

2015

Head of Marketing & Events

Bachus Inns Ltd.

Dec 2012 - Oct 2015
  • Belfast, United Kingdom
  • Full Time
  • • Creating a brand identity for each individual venue and managing the brand for the group as a whole. • Develop an annual marketing plan in conjunction with the accounts department to meet budget parameters. • Create innovative marketing campaigns, using traditional and digital methods, to include outdoor, direct, online and in-house advertising. • Online advertising including PPC, Ad words, Twitter, Facebook Ads and Websites & Blogs. • Ensure all marketing strategies meet agreed company objectives. • Developed coordinated multi-platform marketing campaigns that can be personalised and optimized for each individual online channel. • Using cross-platform analytics to consider optimum times of the day to share content on specific platforms to ensure maximal engagement. • Using analytics to identify insightful data and trends and acting upon this data to drive optimisation. • Website Optimisation using SEO, Meta tags and Keywords as well as monitoring information via Google analytics. • Manage and develop several campaigns at one time ensuring maximum exposure while adhering to individual campaign budget restrictions. • Content Management of all properties; Nottingham, London, Newcastle and Belfast. • Email Marketing using a/b testing to ensure maximum impact of all campaigns. • Translate company objectives into clear and comprehensive directives for the team. • Achieve frequent and positive media coverage • Organising a number of bespoke events to help increase turn over, generate greater awareness of the venues and to expand our customer base. These include a Fresher’s Fun Fair, Oktoberfest and Christmas Market. • Creation and implementation of a brand new outdoor festival in the heart of Belfast: ‘The Filthy Series’ which included 2ManyDJs, Wretch 32 and Hercules and the love affair which successfully attracted 2,500 attendees. • Completing Event Safety Plans and management plans for outdoor events to submit to Belfast City Council.

2012

Sales Marketing Executive

Temple Bar Hotel

Jun 2011 - Dec 2012
  • Dublin, Ireland
  • Full Time
  • • Overall control of all marketing channels relevant to both business units and update daily. • Create, implement and review monthly marketing strategies. • Manage the cost, design and execution of all marketing activities; measure and report the effectiveness of all marketing activity. • Creating a brand image for both units to increase awareness, sales and relevance to our target audience. • Management of all promotional activities and performance review. Network with the various media including radio stations and print media. Optimise effectiveness of Sales and Marketing expenditure, as per budget parameters and business requirements. • Development of new business in relation to Buskers & Alchemy, promoting the bar and nightclub to corporate clients and business employees in Dublin City Centre, highlighting Alchemy’s suitability as a venue for media events, product launches and private hire.

2011

Press Relations Officer and Event Coordinator

CDC Leisure

Sep 2007 - Jun 2011
  • Belfast, United Kingdom
  • Full Time
  • • Responsible for all advertising, marketing and event coordination for all live shows, events and club nights. • Plan, develop and implement public relation strategies. • Liaise with media, individuals and other key organisations to ensure event success. • Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes. • Organize and manage both street teams to promote shows when necessary and staff during events • Maintain and update information on company website using CMS. • Pivotal role in expanding the teams’ digital and online coverage by developing contacts across a variety of websites and placing clips, pictures and news pieces. • Market research, segmentation and targeting of marketing campaigns to maximise show potential.

Education

2009

Bachelor of Arts (BA) Fashion Management and Marketing

Belfast Metropolitan College

Sep 2007 - Jun 2009
  • An exploration into the world of Fashion. We studied fashion design, production, sourcing, marketing, and business development in the retail sector.

Awards

2017

Best Sporting Event

The Event Industry Awards

  • The Aer Lingus College Football Classic 2016, hosted at the Aviva Stadium, was crowned the winner of the ‘Best Sporting Event’ at the Event Industry Awards. The game between Boston College and Georgia Tech drew a crowd of over 40,000 to the Aviva Stadium, Dublin, almost half of whom had travelled from the US, delivering a major boost to sports tourism in Dublin City and Ireland. This is the first time that an individual event has been rewarded a hat-trick of awards from the Tourism, Sport and Event Industries!

2017

  • The Conference and Events Venue at The Mansion House was awarded 'Best Event Design' for the Taxand International Gala Dinner which saw the Round Room transformed into an 'Enchanted Forest'.

2017

Best Festival/Event Experience under 50,000

Irish Tourism Awards

  • The Aer Lingus College Football Classic 2016, hosted at the Aviva Stadium, was crowned the winner of the ‘Best Sporting Event’ at the Event Industry Awards. The game between Boston College and Georgia Tech drew a crowd of over 40,000 to the Aviva Stadium, Dublin, almost half of whom had travelled from the US, delivering a major boost to sports tourism in Dublin City and Ireland. This is the first time that an individual event has been rewarded a hat-trick of awards from the Tourism, Sport and Event Industries!

2016

Best International Sports Event

The Sports Industry Awards

  • The Aer Lingus College Football Classic 2016, hosted at the Aviva Stadium, was crowned the winner of the ‘Best Sporting Event’ at the Event Industry Awards. The game between Boston College and Georgia Tech drew a crowd of over 40,000 to the Aviva Stadium, Dublin, almost half of whom had travelled from the US, delivering a major boost to sports tourism in Dublin City and Ireland. This is the first time that an individual event has been rewarded a hat-trick of awards from the Tourism, Sport and Event Industries!