An ambitious, enthusiastic and driven individual with a passion for marketing, event management and PR within creative industries. My love of art, music and fashion has always been an incredible driving force in my life and has an influence on almost everything I do. I’m highly motivated and organised with a customer/client focused, results-oriented attitude. I have a proven success in increasing sales through creative marketing and event implementation. Currently seeking a challenging & fast paced role in a forward-looking company.
Work history
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Head of MarketingCorporate.ie Hospitality & Event Specialists
Dublin, IrelandFull Time
• Management of Marketing, PR, Sponsorship and Communications across varying industries for both permanent and new clients.
• Developed an adaptable marketing and PR plan for clients that can be translated into a global market. (Ireland, United Kingdom, Europe and the United States)
• Manage media outreach to deliver coverage across print, broadcast and online both nationally and internationally when required for clients.
• Overall planning and marketing any live activations and events for clients.
• Obtaining sponsorship and management of sponsors including direction and delivery of all partners’ contractual rights and ensuring all sponsors are integrated and achieve their business objectives.
• Successfully build relationships with key tourist boards and relevant government bodies to help with clients marketing and outreach.
• Management of brand delivery including the design, procurement, production and installation of the event site and activation across the city while also creating opportunities for commercial partners to create a tangible and sustainable brand association.
• Develop the annual marketing plan and content calendar including agreed KPI’s in conjunction with the clients' needs that satisfy the business objectives and ambitions of various organisations.
•Creating and implementing Social media campaigns that bring clients ideas to life and that deliver a user-focused simplistic experience. Experiences that are 100% memorable, 100% measurable and that kickstart conversation. Including daily content management, optimisation, creating online social ads and generating reports while working towards individual goals for each client.
• Manage the day-to-day activities of the marketing team, mentor and give direction to junior members of the marketing team and provide support for performance management and development.
• Responsible for the content creation, redevelopment and optimisation of client websites when required.
• Creating and developing a successful SEO strategy for clients.
• Establish a PPC plan that aligns with a clients goals
• Develop a series of multi-channel campaigns, both online and off-line, to increase customer engagement and build a market reputation in priority areas.
• Continuously monitor the local marketplace and competitor positioning. Create quarterly KPI benchmarking reports.
• Brand creation and marketing strategy development of new brands
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Head of Marketing & EventsBachus Inns Ltd.
- Belfast, United KingdomFull Time
• Creating a brand identity for each individual venue and managing the brand for the group as a whole.
• Develop an annual marketing plan in conjunction with the accounts department to meet budget parameters.
• Create innovative marketing campaigns, using traditional and digital methods, to include outdoor, direct, online and in-house advertising.
• Online advertising including PPC, Ad words, Twitter, Facebook Ads and Websites & Blogs.
• Ensure all marketing strategies meet agreed company objectives.
• Developed coordinated multi-platform marketing campaigns that can be personalised and optimized for each individual online channel.
• Using cross-platform analytics to consider optimum times of the day to share content on specific platforms to ensure maximal engagement.
• Using analytics to identify insightful data and trends and acting upon this data to drive optimisation.
• Website Optimisation using SEO, Meta tags and Keywords as well as monitoring information via Google analytics.
• Manage and develop several campaigns at one time ensuring maximum exposure while adhering to individual campaign budget restrictions.
• Content Management of all properties; Nottingham, London, Newcastle and Belfast.
• Email Marketing using a/b testing to ensure maximum impact of all campaigns.
• Translate company objectives into clear and comprehensive directives for the team.
• Achieve frequent and positive media coverage
• Organising a number of bespoke events to help increase turn over, generate greater awareness of the venues and to expand our customer base. These include a Fresher’s Fun Fair, Oktoberfest and Christmas Market.
• Creation and implementation of a brand new outdoor festival in the heart of Belfast: ‘The Filthy Series’ which included 2ManyDJs, Wretch 32 and Hercules and the love affair which successfully attracted 2,500 attendees.
• Completing Event Safety Plans and management plans for outdoor events to submit to Belfast City Council.
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Skills
- Advertising
- Marketing PR
- Print Design
- Budget Management
- Digital Advertising
- Sponsorship Management
- Artwork Design Briefing
- Traditional Marketing
- SEO Optimisation
- Social Media Advertising
- Digital Print Media
- Social Media Account Management
- Analytics Consumer Insights Digital Strategy Revenue
- Public Relationships
- Event Management: Concept to Production
- SEO
- PPC
- Content
- Content Creatiion
- Brand Concept
- Campaign Activation
Education
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Bachelor of Arts (BA) Fashion Management and MarketingBelfast Metropolitan College
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An exploration into the world of Fashion. We studied fashion design, production, sourcing, marketing, and business development in the retail sector.
Awards
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Best Sporting Event The Event Industry Awards
The Aer Lingus College Football Classic 2016, hosted at the Aviva Stadium, was crowned the winner of the ‘Best Sporting Event’ at the Event Industry Awards.
The game between Boston College and Georgia Tech drew a crowd of over 40,000 to the Aviva Stadium, Dublin, almost half of whom had travelled from the US, delivering a major boost to sports tourism in Dublin City and Ireland.
This is the first time that an individual event has been rewarded a hat-trick of awards from the Tourism, Sport and Event Industries!T
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Best Event DesignThe Event Industry Awards
The Conference and Events Venue at The Mansion House was awarded 'Best Event Design' for the Taxand International Gala Dinner which saw the Round Room transformed into an 'Enchanted Forest'.+ Show more