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Writing copy for the new online magazine, accommodation reviews, newsletters, campaigns and social media • Updating and maintaining website copy • Working within the marketing team to develop the brand • Creating leads for the sales teams through copywriting • Introducing affiliated schemes with travel and fashion brands • Contributing to web development strategies – specifically for the new online magazine
Overseeing brand tone of voice • Writing copy for product and editorial/marketing campaigns • Writing press releases and interviews on behalf of the designer • Managing the development of the Allegra Hicks e-commerce website • Managing all social media accounts including Twitter, Facebook, Instagram and Pinterest • Overseeing creative teams for commercial campaign and lookbook shoots
Assisting the merchandising team with promos and emails. • Assisting the editorial team with samples for the AW11 press pack and magazine • Writing blogs for the website and managing social media • Assisting on commercial and editorial shoots for the AW11 magazine and collateral shoots Page 2 of 2 • Attending London Fashion Week writing daily blogs