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As co-editor I was part of a team of three that commissioned, copy-edited and proofed the entirety of our first issue that was launched on November 14th 2015: the Sex Issue. I was in charge of curating and editing content for our website and growing our presence as a digital platform whilst putting together the print issue. As Head of Marketing, I orchestrated our rapid growth in the past 6 months on all social platforms, promoted the launch party (which was sold out) and got pieces about the launch of the magazine on the front pages of Vice and Dazed Digital. I also got coverage for the magazine in Don’t Panic, It’s Nice That, Stack, and MagCulture. We have sold out our first print run.
While with Mavin I worked for the company and for one of our key clients, Impact Hub King’s Cross. For both King’s Cross and Mavin I was in charge of the website and digital communications: planning and writing content strategies; assisting in executing digital campaigns; maintaining and creating new pages within the websites; running the social media and planning and writing the digital newsletters; monitoring and measuring KPIs. In addition, I designed all the graphics and presentations, and I researched and reached out to potential new business clients for Mavin and liaised with them based on their relevance to our experience.
After working as a marketing and communications volunteer from October 2014 to May 2015, I was hired as the first part time paid position within the social enterprise. I managed all online marketing using Hootsuite and Google Analytics; edited and ran the Wordpress site; commission, wrote, edited and marketed online copy; assisted in rebranding and mastering tone and content for that brand. In January 2015 I began strategizing the crowdfunding campaign that I successfully ran from March to May 2015. The campaign lasted 5 weeks and I raised £16,007, well over the £15,000 target. I developed and grew the social media presence with a 72.7% increase in like on Facebook and an 84% increase in Twitter followers. I made and sustained connections with national and international press outlets, getting us featured in (amongst others) Buzzfeed, Mashable, Huffington Post, Bloomberg, The Guardian and Le Monde.
I worked closely with the Editor to develop stories and ideas based on the issue’s theme. I researched, conducted and wrote up feature interviews; orchestrated the women on wheels feature; copy edited, fact checked and worked with the photographer to pull together pieces.