Work history
Senior Online Content & Communications Manager
- Management of a team of six in the areas of email, social, content, photography and copywriting.
- Seasonal content planning for Monsoon.co.uk and Accessorize.com, taking offline marketing assets along with retail and VM strategy to accurately represent the brand through all digital channels using key dates, collection launches, trade messages and promotional activity
- Development and implementation of the email and social strategies
- Management of the photography and editorial budgets
- KPI reporting for weekly trade reports focusing on customer behaviour through GA and customer reviews
- Implementation of a local marketing strategy for email and social comms
Skills
- Marketing PR
- Social Media Marketing
- Web Content
Education
Retail Marketing
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