Ideas. They can come from anywhere. From anyone. Coming up with a good idea however, is hard. Generating multiple good ideas: even harder. As many successful companies know, picking the best one from all the good ones for their brand, product or service, makes all the difference. For over 27 years, I have helped companies big and small, see the creative possibilities, allowing them to select the one that best matches their goals and needs.
I started my advertising career in 1990 after graduating with a BFA in graphic design. By the age of 27, I founded Acme Advertising. Since then, I have led creative and strategic teams working to develop and integrate brands in broadcast, print and digital mediums across lifestyle, entertainment and technology for startups and Fortune 500 companies alike. Whether it’s a logo for Fastrak or a Super Bowl commercial for Teleflora, my commitment to progressive and effective creative solutions has earned awareness and recognition for my teams and clients in their respective industries. Currently, I balance my time between developing projects for Acme Advertising and Fiat Lux Agency.
Projects
- United COVID Survivor StudyDuring the COVID-19 pandemic, little attention has been paid to people who got infected and were left to deal with uncomfortable symptoms. The United COVID Survivor Study was created to understand which medicines and remedies used, could help scientists learn valuable treatment for recovery. This initiative needs 10,000+ volunteers 18 years and older, who either have recovered from COVID-19 or were recently diagnosed with COVID-19, to participate in the survey and be part of the study. To achiev
Work history
Creative Director/FounderFiat Lux Agency
Culver City, CA, USAFull Time
At UCLA, there are so many stories to tell. Yet, not all voices are heard. Whether it's a lack of bandwidth or lack of resources, some stories need help reaching their intended audience during the coronavirus pandemic. I started Fiat Lux, by enlisting professional volunteers and offering a leadership role in creative direction as well as providing hands-on art direction, design, writing, strategic thinking, and problem solving expertise for campus partners in need of marketing, advertising, design and production services. We feel that all initiatives great and small, deserve their day in the sun.
Creative Director/FounderFiat Lux Agency
Culver City, CA, USAFull Time
At UCLA, there are so many stories to tell. Yet, not all voices are heard. Whether it's a lack of bandwidth or lack of resources, some stories need help reaching their intended audience during the coronavirus pandemic. I started Fiat Lux, by enlisting professional volunteers and offering a leadership role in creative direction as well as providing hands-on art direction, design, writing, strategic thinking, and problem solving expertise for campus partners in need of marketing, advertising, design and production services. We feel that all initiatives great and small, deserve their day in the sun.
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Skills
- Brand Agency
- Brand Awareness
- Brand Communications
- Brand Concept
- Brand Creation
- Brand Creative Strategy
- Brand Marketing
- Creative Agency
- Creative Advertising
- Creative Art Direction
Awards
D&AD Finalist - Pioneer ElectronicsD&AD
Tuners are young males who have a passion for cars and entertainment. They’ve created a lifestyle around their love of chrome and nitrous that results in a $26 billion market annually. How does Pioneer reach Tuners while avoiding the appearance of over-marketing to a demographic that doesn't respond well to traditional marketing tactics? A stealth campaign with one word headlines linked to a URL, drawing them into a web world culture where each site contains fresh new product content.