About me

I'm an award winning Senior Designer based in London, and have worked across a range of projects from digital experiences, to games and brand identity for Doja Cat, Nicki Minaj, Google, One Direction, and many more. I'm also a passionate photographer, with a love for editorial photography, and have experience across product and event photography as well.

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Projects

• Follow Your Flavour: DiageoWhat do your flavour preferences reveal about you? We took Diageo's data-rich FlavorPrint technology to India, the largest whisky market in the world, with an engaging social first consumer experience. Users begin with a vivid and rich immersive flavour quiz, with each ingredient carefully selected to capture a facet of the Indian palate. At the end of the quiz, users' unique FlavorPrint is revealed in a custom piece of art, along with curated cocktail recipes based on their flavour profile.
• Be my BooWhen it comes to love, sometimes words just don’t cut it. So, to celebrate love in all the beautiful, bizarre forms it takes, we created Be My Boo, a highly addictive (more on this later) Valentine’s Day portrait generator powered by love – and a little bit of AI.
• Home Truths: Lombard Odier x Financial TimesWe partnered with the Financial Times and Lombard Odier to help readers recognise and reduce their environmental impact through an immersive 3D experience. We translated Lombard Odier’s vision of a net-zero, NATURE-POSITIVE ECONOMY into a thought-provoking digital experience that asks visitors to consider the environmental impact of their everyday habits. Aptly named, home is at the heart of the experience and shows how small but conscious changes can significantly reduce carbon and ecological
• Doja Cat Planet HerEarth is so 2020. So when it came time for Doja Cat to release her album Planet Her, the only way to go was galactic. Working closely with Sony Music, we crafted a multi-phase and multi-planetary adventure aboard Doja’s spaceline InterstellHER Air. In the run up to Planet Her’s launch, fans were allocated a seat based on how much they listen to Doja on Spotify, with the most committed put in first class (‘So High’) and business class (‘Boss Bitch’) and the less committed in cargo hold (‘Botto
• Sine LanguageA brand logo for Sine Language, a collective aimed at showcasing talent and hosting events in melodic techno and progressive house.
• Phantom Encounters: I Think, Therefore AIA first ever Encounters event at Phantom London: I Think, Therefore AI. Guests were treated to a talk on the cutting edge AI technologies that have intrigued, fascinated and inspired.

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Projects credited in

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  Stop & SearchIn the UK, racism is very, very real. But its insidious impact is often diminished, especially when compared to more overt attacks on POC and minority communities in the US. To raise awareness of the country's systemic biases, we took to the streets with a campaign rooted in one of its most racist policies: Stop & Search. Using this as our call to action, and a visual language inspired by civil rights protests, we showed how easy it is to get educated on the inequalities people face. On launc
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  International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit
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  Hotel InsightsGiving SMB hoteliers the tools to compete in the global travel market with the power of Google's data, resources and expertise. Google was seeking new opportunities to help businesses in the travel market, but needed to identify where the biggest challenges were and where they could make a meaningful impact. After a thorough analysis of industry trends, interviews with stakeholders across the globe and a deep dive into the sector, we discovered a problem that Google was uniquely positioned to

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Work history

Senior DesignerPHANTOM
Feb 2020London, United KingdomFull Time
L
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Co-Founder and Lead CreativeLittle & Big
Feb 2019 - Feb 2020Sydney, AustraliaFull Time
Little & Big is a small, award-winning studio co-founded by myself and a lead developer. Our work focussed on crafting thoughtful and highly creative brands and digital experiences for small to medium sized businesses.

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Skills

• Design Direction
• UI Design
• Creative Concepting
• Graphic Design
• Brand Design
• Digital Design
• Art Direction
• Photography

Awards

Ghosts of Christmas CardsFWA
Site of the Day
Doja Cat InterstellHER AirFWA
Site of the Day

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