Sal De Parres

Broadcast and eSports Consultant, Interactive Expert

London, United Kingdom
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About me

Media consultant with over 15 years experience in television, digital and mobile content. Track record of successful deals with broadcasters across Europe, Latin America and Asia. A rare blend of commercial instincts, technical know-how and a great understanding of what makes content work. Fluent in Spanish, English and Portuguese.


  • Marketing PR
  • TV
  • Digital Content
  • Multi-platform Content
  • Copywriting
  • Editing
  • Business Development
  • Directing
  • Creative
  • Film Production
  • Management
  • Problem Solving
  • Producing
  • Production Management
  • Project Management

Companies I’ve worked with

  • F


    Work history


    Media Consultant


    May 2014
    • Freelance
    • I help businesses develop and implement effective interactive strategies that get results, with my straightforward approach I can create concepts and implement strategies to integrate participatory elements and applications to any type of media.


    Head of Production

    Ginx eSports TV

    Apr 2016 - Nov 2016
    • London, United Kingdom
    • Full Time


    Head of Operations LATAM


    Jan 2012 - Apr 2014
    • Full Time
    • Cellcast is one of the leading provider of interactive television programming and interactive telephony technology for the fast growing cross-platform digital entertainment sector. my role id to open new markets focusing on Europe and Latin American markets. Main responsibilities: • Multi-platform distribution. • Manage all commercial activities in Latam. • Build relationships with key broadcasters and media agencies. • Overall responsibility of delivery of all programs in numerous platforms. • Building and managing local production facilities and production team. • Development and deployment of content strategies. • Research and identification of market trends. • UX Design. • Ensuring compliance.


    Media Development Consultant


    Jan 2010 - Dec 2011
    • Freelance
    • Cross-media entertainment specialist. Experienced in designing, developing and distributing multi- platform digital content around the world, from concept to launch. • Senior Advisor for MYTV India. • Senior Producer for Galleon Holdings, UK. • Interactive Television Consultant for Cellcast Asia, India. • Interactive Television Consultant for UTV Ireland. • Interactive Development Consultant, True Media, Puerto Rico. • Interactive Producer for TwoWay Media, UK.


    Head of Interactive Television

    TIM WE

    Nov 2008 - Dec 2009
    • Full Time
    • TIMwe is a portuguese multinational company Specialising in VAS and mobile advertising. Operates in 75 countries through 25 local offices. Reporting directly to the CCO, my key responsibilities was to build this new department to develop the interactive television worldwide for this fast growing company. Main responsibilities: • Develop interactive television portfolio as well as digital streaming. • Drive significant revenue growth through expansion. • Identify and pursue new markets opportunities. • Establish relationship and partnership with broadcasters. • Manage all commercial activities in for television division. • Building and managing the production team and facilities. • Development and document the content strategy. • Research and identification of market trends. • Management of budgets and P&L.


    Head of Business Development


    Mar 2008 - Nov 2008
    • Full Time
    • Buongiorno (NTT DOCOMO) is the leading company of mobile content and VAS services worldwide, with over 30 offices worldwide. As head of Business Development I work directly with the Head of Global Development in the research and sales of interactive television programming, my focus was to open new markets in Latin America, North America and Asia. Main responsibilities: • Drive significant revenue growth through expansion. • Identify and pursue new markets opportunities. • Research overseas markets. • Establish relationship and partnership with broadcasters. • Develop and implement strategies for each market. • Build relationships with key broadcasters and media agencies. • Ensuring compliance with regulatory bodies in each country. • Pitch and ensure deals with broadcasters.