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Objective: Develop high-end, exclusive product assortments for Jardin Majorelle Boutique with a “100% Made in Morocco” philosophy that reflects Moroccan ancestral savoir-faire using the finest materials. Leather, jewellery and clothing represent 87% of total sales Means: • Develop and design new product lines directly in collaboration with the Creative Director, Stephen di Renza • Responsible for all technical designs i.e., cad renderings… • Assess feasibility, cost analysis and logistics for all new and existing product lines • Coordinate, produce and follow through for all sampling • Direct and liaise with all suppliers and producers • Manage product costs based on margin target and develop retail pricing strategy • Assist in the installation of electronic analytical tools • Collaborate with a team to develop e-commerce strategy • Analyse monthly sales patterns and performance of each and every product • Manage all logistic functions of in-house clothing workshop Results: • Retail sales increase of 1.2 million euro by 39% • Profit margins increased and maintained from 2.1 to 4.73
Conceived by financier and philanthropist Karen Ruimy in partnership with the J. Paul Getty Museum, SFMOMA and the Tate Modern London, the Marrakech Museum For Photography And Visual Arts is one of the largest photography museums in the world housing an extensive permanent collection of photography from the 19th century to the present day, as well as hosting contemporary exhibitions by photographers from Africa and around the globe. Means: • Coordinate with gallery director and curators on exhibitions • Determine and execute gallery objectives and goals • Maintain gallery budget and prepare monthly financial and management reports • Schedule meetings to determine and finalize details of gallery exhibitions • Oversee catalogue acquisitions and archives • Undertake monthly Inventories • Maintain and update gallery website and social media platforms • Prepare and maintain a contact database of sponsoring organizations, foundations, corporation and individual donors • Present design choices for artists’ shows • Work with artists on installations, execution of exhibition promotions • Coordinate with governmental partners • Prepare and maintain database of local and international artists
Founded in 2004 by cultural entrepreneur Vanessa Branson to address social issues through the arts, the Marrakech Biennale is a celebration of creativity and has become one of the most exiting art and cultural events in the world. Today it ranks among the top 20 (of a total of 170) biennales in the world. Means: • Evaluate logistic requirements for each work / exhibition, and supply budget • Coordination with curators on local production crews and technicians • Source and liaise with suppliers and contractors on materials and resources • Liaison with governmental bodies, i.e., authorizations, health and safety … • Manage the installation in the Theâtre Royal • Oversee all translation (French, Arabic, English) • Implement communication strategy locally and nationally • Oversee and manage dismantling of exhibitions • Arranging transportation of works to and from cultural institutions, both nationally and internationally
Completed 30 credits towards a Bachelor’s degree in interior design – 2014 Higher School of Interior Design, Marrakech Relevant Courses Included: • Computer-aided design software • Hand Drafting and Rendering for Designers • Introduction to Architecture • Introduction to fine arts • Materials and Construction
Master of human resources
Bachelor of business administration