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Sally Heale

UK Retail Consultant at Designer Advisor


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About me

Sally Heale has worked very successfully as a retail buyer for both National and International fashion, beauty, lingerie and home stores for over a decade. Her clients have included stores and companies such as Henri Bendel (New York), Arnotts(Ireland), Lane Crawford (Hong Kong), Selfridges (UK), Liberty of London (UK), The Gap, Crabtree and Evelyn, Victoria Secret, La Senza, British Fashion Council / London Fashion Week, The Hemming Group and Talkback Thames. Sally is employed to spot up and coming designers, trends, marketing innovations and explore general brand developments for clients; she has helped to launch the likes of Temperley London, Preen, Luella, Sophia Kokosalaki, Matthew Williamson, Roland Mouret, Erdem and Christopher Kane in America. Sally also has a strong understanding of multichannel developments having recently developed and sold an online platform. Sally Heale has been at Marangoni for 3 years teaching; Fashion Design, Fashion Retail, Fashion Forecasting, Fashion Buying (all BA). Luxury Brand Management, Fashion Buying (MA). Sally Heale also teaches a few weekends a year at CSM; helping new brands get into the market


  • Fashion
  • Apparel
  • Retail
  • Buying
  • Fashion Buying
  • Fashion Consultant
  • Retail Buying
  • Consultancy
  • Buying Consultant
  • Buying Advisor

Work history



Designer Advisor

Apr 2011
  • European retail fashion trade show and buying consultant. Trend & brand advisor, bespoke and comprehensive reporting.


Fashion Director


Jul 2010 - Apr 2011


Fashion Buying & Marketing Consultant

Sally Heale Consultancy

Apr 2007 - Jun 2010
  • Working with clients such as Henri Bendel, Selfridges, Arnotts, Crabtree and Evelyn, British Fashion Council - London Fashion Week, Saks Fifth Avenue, Coena on all things fashion.


European Patterning Specialist

Limited Brands

Mar 2006 - Apr 2007
  • Working with a small team to ensure the brands at Limited Brands (Victoria's Secret, Pink, Bath and Body Works, C.O Bigalow, Henri Bendel, The Limited) were kept up to date with market changes and innovations.


Account Executive for Henri Bendel


Jan 2001 - Aug 2003
  • LSC was a London based creative and marketing resource. I worked specifically on the Henri Bendel account where i assisted the New York buyers in locating and securing up to 80 brands a season. Often the brands we secured where sold exclusively with us first season - many have now done on to become well known names in the fashion industry.



Advertising and Marketing

London College of Communication

Aug 1997 - Aug 2000