About me
Experienced digital marketeer with a background in media and content, working with both large corporations and start ups for over 8 years.
With a background in media and marketing, working with both large corporations and start ups I have come to specialise in the fast evolving digital space.
In-depth knowledge of the ever changing digital space and a solid skill set across multiple disciplines including content marketing, SEO, email and social platforms, partnerships and strategic development.
Analytical, results focused and energetic manager of people and projects.
Work history
F
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Freelance Writer & SEOFreelance
• Commissioned to research, write and publish a genealogy book as well as digital content for travel sites. SEO consultation for small, independent businesses.
Digital Marketing Manager
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A global marketplace connecting travellers directly with local providers of activity holidays worldwide.
Main responsibilities and achievements:
Content and social media:
• Overhauled the content and SEO strategy and created customer personas which led to increased site visits and engagement.
• Produced and commissioned multimedia content across two websites, travel features blog, and mobile sites.
• Strategic management of social platforms, increased reach on Facebook 230%, Twitter 150%, Google+ 60%, and Pinterest 270%.
• Analysed and reported on website visits, user engagement and campaign results and identified new potential areas for development.
Partnerships, communications and management:
• Established affiliates and partnerships with The Guardian, IPC Media and Hearst Magazines.
• Negotiated a comprehensive cross-marketing email programme and managed a team to convert global partners which resulted in an email network of over 100,000 customers worldwide.
• Launched advanced email campaign tactics including dynamic content personalisation and automated scenario to maximise campaign performance. Increased open rates up to 60% and CTR up to 27%.
• Recruited, trained and managed a small team and ensure all output adheres to the latest digital trends.
New website development:
• Project managed the development of a new website in collaboration with front-end and back-end developers, third party designers and UX specialists to meet strict investor deadlines.
• Developed the new brand strategy, tone of voice and style guidelines.
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Skills
- Digital Media
- Marketing PR
- Brand Management
- Email Marketing
- Market Research
- Marketing Strategy
- Project Management
- SEO
- Social Media Marketing
- Communications
- Content Marketing
Education
Bachelor of Communications Majoring in Journalism
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Awards
Certificate in Advanced Online Copywriting
Econsultancy Training School certification
https://econsultancy.com/training/courses/online-copywritingCertificate in Digital Analytics Fundamentals
Google Analytics Academy course
https://analyticsacademy.withgoogle.com/course/1+ Show more