Sally Hine

Digital Marketing Manager

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  • LocationLondon, United Kingdom

About me

 

Experienced digital marketeer with a background in media and content, working with both large corporations and start ups for over 8 years. With a background in media and marketing, working with both large corporations and start ups I have come to specialise in the fast evolving digital space. In-depth knowledge of the ever changing digital space and a solid skill set across multiple disciplines including content marketing, SEO, email and social platforms, partnerships and strategic development. Analytical, results focused and energetic manager of people and projects.

Skills

 

  • Digital Media
  • Marketing PR
  • Brand Management
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Project Management
  • SEO
  • Social Media Marketing
  • Communications
  • Content Marketing

Work history

Currently

Freelance Writer & SEO

Freelance

Jan 2016
  • • Commissioned to research, write and publish a genealogy book as well as digital content for travel sites. SEO consultation for small, independent businesses.

2015

Digital Marketing Manager

Vidados Golearnto.com

Nov 2012 - Oct 2015
  • A global marketplace connecting travellers directly with local providers of activity holidays worldwide. Main responsibilities and achievements: Content and social media: • Overhauled the content and SEO strategy and created customer personas which led to increased site visits and engagement. • Produced and commissioned multimedia content across two websites, travel features blog, and mobile sites. • Strategic management of social platforms, increased reach on Facebook 230%, Twitter 150%, Google+ 60%, and Pinterest 270%. • Analysed and reported on website visits, user engagement and campaign results and identified new potential areas for development. Partnerships, communications and management: • Established affiliates and partnerships with The Guardian, IPC Media and Hearst Magazines. • Negotiated a comprehensive cross-marketing email programme and managed a team to convert global partners which resulted in an email network of over 100,000 customers worldwide. • Launched advanced email campaign tactics including dynamic content personalisation and automated scenario to maximise campaign performance. Increased open rates up to 60% and CTR up to 27%. • Recruited, trained and managed a small team and ensure all output adheres to the latest digital trends. New website development: • Project managed the development of a new website in collaboration with front-end and back-end developers, third party designers and UX specialists to meet strict investor deadlines. • Developed the new brand strategy, tone of voice and style guidelines.

2011

Staff Writer

Bauer Media Group

Jun 2010 - Aug 2011
  • Key responsibilities and achievements: • Produced and commissioned compelling content to meet strict daily deadlines and that attracted and engaged with a national audience for a weekly women’s magazine. • Liaised with marketing, sales and senior stakeholders to deliver successful campaigns. • Strategic input on the editorial plan to ensure staying ahead of competitors. • Use of Photoshop to create and amend artwork for print. • Readership by the end of 2011 had grown 20.7%, making it New Zealand’s fastest growing weekly magazine.

2010

News Reporter

Fairfax Media

Mar 2009 - Jul 2010
  • Key responsibilities and achievements: • Investigated, interviewed and produced compelling news and in-depth features for a regional newspaper and New Zealand’s leading national news website: www.stuff.co.nz • Established strong networks and contacts list which secured us breaking news and exclusive leads. • Excellent organisational and time management skills to meet tight deadlines. • Awarded Fairfax Media Best News Story and best News Photograph twice for leading articles and news photographs.

Education

2008

Bachelor of Communications Majoring in Journalism

Auckland University of Technology

Jan 2006 - Nov 2008

    Awards

    2014

    Certificate in Advanced Online Copywriting

    • Econsultancy Training School certification https://econsultancy.com/training/courses/online-copywriting

    2013

    Certificate in Digital Analytics Fundamentals

    Google

    • Google Analytics Academy course https://analyticsacademy.withgoogle.com/course/1

    2008

    Bonded Merit University Scholarship

    • For consistently excellent university results