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Sally Hine

Digital Marketing Manager


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About me

Experienced digital marketeer with a background in media and content, working with both large corporations and start ups for over 8 years. With a background in media and marketing, working with both large corporations and start ups I have come to specialise in the fast evolving digital space. In-depth knowledge of the ever changing digital space and a solid skill set across multiple disciplines including content marketing, SEO, email and social platforms, partnerships and strategic development. Analytical, results focused and energetic manager of people and projects.


  • Digital Media
  • Marketing PR
  • Brand Management
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Project Management
  • SEO
  • Social Media Marketing
  • Communications
  • Content Marketing

Work history


Freelance Writer & SEO


Jan 2016
  • • Commissioned to research, write and publish a genealogy book as well as digital content for travel sites. SEO consultation for small, independent businesses.


Digital Marketing Manager


Nov 2012 - Oct 2015
  • A global marketplace connecting travellers directly with local providers of activity holidays worldwide. Main responsibilities and achievements: Content and social media: • Overhauled the content and SEO strategy and created customer personas which led to increased site visits and engagement. • Produced and commissioned multimedia content across two websites, travel features blog, and mobile sites. • Strategic management of social platforms, increased reach on Facebook 230%, Twitter 150%, Google+ 60%, and Pinterest 270%. • Analysed and reported on website visits, user engagement and campaign results and identified new potential areas for development. Partnerships, communications and management: • Established affiliates and partnerships with The Guardian, IPC Media and Hearst Magazines. • Negotiated a comprehensive cross-marketing email programme and managed a team to convert global partners which resulted in an email network of over 100,000 customers worldwide. • Launched advanced email campaign tactics including dynamic content personalisation and automated scenario to maximise campaign performance. Increased open rates up to 60% and CTR up to 27%. • Recruited, trained and managed a small team and ensure all output adheres to the latest digital trends. New website development: • Project managed the development of a new website in collaboration with front-end and back-end developers, third party designers and UX specialists to meet strict investor deadlines. • Developed the new brand strategy, tone of voice and style guidelines.


Staff Writer

Bauer Media Group

Jun 2010 - Aug 2011
  • Key responsibilities and achievements: • Produced and commissioned compelling content to meet strict daily deadlines and that attracted and engaged with a national audience for a weekly women’s magazine. • Liaised with marketing, sales and senior stakeholders to deliver successful campaigns. • Strategic input on the editorial plan to ensure staying ahead of competitors. • Use of Photoshop to create and amend artwork for print. • Readership by the end of 2011 had grown 20.7%, making it New Zealand’s fastest growing weekly magazine.


News Reporter

Fairfax Media

Mar 2009 - Jul 2010
  • Key responsibilities and achievements: • Investigated, interviewed and produced compelling news and in-depth features for a regional newspaper and New Zealand’s leading national news website: • Established strong networks and contacts list which secured us breaking news and exclusive leads. • Excellent organisational and time management skills to meet tight deadlines. • Awarded Fairfax Media Best News Story and best News Photograph twice for leading articles and news photographs.



Bachelor of Communications Majoring in Journalism

Auckland University of Technology

Jan 2006 - Nov 2008



    Certificate in Advanced Online Copywriting

    • Econsultancy Training School certification


    Certificate in Digital Analytics Fundamentals


    • Google Analytics Academy course


    Bonded Merit University Scholarship

    • For consistently excellent university results