About me

SALLYROEBUCK.com CREATIVE ART DIRECTOR YOU HAVE THE BRAND, I’LL CREATE THE STORY I’m a motivated Conceptual Creative with extensive and varied experience in the fashion and lifestyle industry, high street, luxury fashion brands, consumer magazines, customer publishing and digital media. Creating that “Big Idea” that captures the audience interest, influence their emotional response and inspire them to take action is what I am passionate about. With more than 20 years’ experience, I have held a wide variety of senior creative roles both agency and in-house. I’m most at home leading a fast-paced team where I am able to combine my attention to detail and technical innovative approach. I present and inspire, bringing new and exciting ideas to content. Owning 360 projects from brief to delivery, telling a story through visuals that engage consumers and resonate with brands and their audience. I inspire internal teams as well as clients! Branding | Campaigns |Communication | Pitching | Creative Direction | Shoot Direction | Design | Commercial | 360 | Conceptual Thinker | Content Creation | Image Editing

QuestionsProjectsExperienceTeam

• Looking for a reportage photographer at River Island head office this Thursday 9th. if you are free send me a DM today.
• WE'RE HIRING - CONTENT CREATOR BLACKLINE / thegladesbromley

Projects

• 2

  RIVER ISLAND SOCIAL CONTENT
• 1

  RIVER ISLAND DRESSES HUBStudio shoot WW dresses - shape - form - texture - simplicity.
• RIVER ISLAND KIDSEnriching E-Commerce for River Island Girls. �� @ianboddy �� ME ���� @jo.sawkins_stylist ��� @christinaccorway @roxyandjackphotography
• 8

  JIGSAW CREATIVESocial content - Photography Direction
• 11

  JIGSAW e-commerce, social content - Photography DirectionE-commerce Social content Shoot direction with the lovely @jordan_rand for @insidejigsaw BIG thanks to the amazing team. Photography: @bexAston. Working in partnership with the Brand and Content Marketing Manager to craft, create and deliver the digital and social content strategy. • Refreshing compelling social campaign content and brand refresh of e-commerce imagery for Jigsaw online. • Executing concepts across Website, Email, Media, Social, Catalogue, Print Ads, Editorial, logo and in-
• 2

  BRAND CAMPAIGN PHOTOGRAPHY - JIGSAW

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Projects credited in

• 9

  John Lewis Christmas Gift Guide 2020Creative production for the John Lewis Christmas Gift Guide shoot / Project Managed the print piece for the Sunday Times feature. Photographer - Katie Hammond Art Director - Sally Roebuck Stylist - Nu Valado Agency - Axon Agency

Work history

HEAD OF CREATIVEBlackline Creative
Nov 2021London, United KingdomFreelance
Creative Lead at Blacklinecreative.co.uk Independent creative agency that enjoys making things look, feel, sound and work better than people imagine they can. Brand / Strategy / Campaign / Experience / Performance
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Creative DirectorFreelance
Nov 2020London, United KingdomFull Time
Resent clients include: John Lewis & Partners Cefinn

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Skills

• Creative Art Direction
• Campaigns
• Branding
• Communication
• Creative Pitching
• Creative Direction
• Directing Shoots
• Graphic Design
• 360 Branding
• Conceptual Design