Sally Skinner

Creative | Writer

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Creative Director - Copywriter


About me

Classically trained and digitally remastered… After studying English at Cambridge, copywriting and art direction at Watford, and learning from some of the most talented people in advertising at glue, AKQA and Work Club, I decided to step out on my own as a freelance creative. Thanks to this background I have a strong understanding of strategy, giving depth to my concepting skills. I’m happy coming up with ideas, executions and copy on my own, or as part of a team. I also try to bring the highest standards of crafting to my work, with sharp writing and original art direction. Since going freelance I received a Distinction for an MA in Creative Writing, which has honed my ability to write scripts and editorial, as well as my own fiction. As a new mum, I'm now looking for a fresh challenge. I'd like to explore using my creative and wordsmithing skills in a company or brand I love, potentially in a different sector like publishing or the arts.


  • Concepting
  • Copywriting
  • Copyediting
  • Art Directing
  • Script Writing
  • Storyboarding
  • Creative Writing
  • Digital Advertising
  • Integrated Advertising
  • Creative Direction

Companies I’ve worked with

View all
  • AKQA


    • Design & Creative
  • F



    Work history


    Senior Creative


    May 2010
    • London, United Kingdom
    • Freelance
    • Providing creative and copy for agencies including Creature, Google Creative Lab, HAVAS, Isobar, MullenLowe Profero, Nike Foundation, Proximity, Publicis, Sapient Nitro, Tribal DDB, etc. Alongside completing a creative writing MA (which lead to a fun spell in an app studio, working on ideas and scripts for young children) I've created campaigns, executions and copy for brands including Adidas, PlayStation, Nokia, Ladbrokes, Vodafone, McLaren, M&S, Bacardi and Volkswagen, and co-led a winning pitch for John Lewis.


    Creative Lead

    Work Club (HAVAS)

    Mar 2008 - May 2010
    • London, United Kingdom
    • Full Time
    • Leading the creative team on several accounts and successful pitches, presenting to and liaising with clients, mentoring junior and placement teams, spearheading digital innovation, representing Work Club in inter-agency projects. Accounts: Coke, Nokia, PizzaExpress, Alfa Romeo, Kraft (Mellow Bird’s), Plum Baby, Dyson, Sony BMG (Dido), Top Gear, 118118.




    Feb 2007 - Feb 2008
    • London, United Kingdom
    • Full Time
    • Concepting and crafting all kinds of digital content and advertising, including social network applications and fully integrated campaigns, and presenting to top-level clients. Accounts: Coke (Fanta), Diageo (Johnnie Walker and Smirnoff), Fiat, Microsoft, Nike, Sainsbury’s, Yell.



    glue London

    Sep 2004 - Jan 2007
    • London, United Kingdom
    • Full Time
    • Concepting, storyboarding, copywriting and art direction for a wide range of media including microsites, online advertising, games, mobile, newsletters, viral films and applications. Accounts: Adidas, COI (Royal Marines and Royal Navy), Eurostar, Gillette, MacDonalds, McCains, MTV, P&G (Pringles), Sky, T Mobile, Unilever (Impulse), Virgin Atlantic, Virgin Money, Virgin Trains.



    MA Creative Writing

    Royal Holloway College, UL

    Sep 2010 - Sep 2011
    • London, United Kingdom
    • A technical and academically rigorous writing programme, led by Sir Andrew Motion.


    PG Diploma Copywriting and Art Direction

    West Herts College (Watford)

    Sep 2003 - Jul 2004
    • An advanced, vocational course focussing on craft skills and creative strategy.


    BA (Hons) English Literature

    Cambridge University

    Oct 1999 - Jul 2002
    • Cambridge, United Kingdom
    • A stimulating study of the canon that developed my critical and imaginative abilities.