Classically trained and digitally remastered… After studying English at Cambridge, copywriting and art direction at Watford, and learning from some of the most talented people in advertising at glue, AKQA and Work Club, I decided to step out on my own as a freelance creative. Thanks to this background I have a strong understanding of strategy, giving depth to my concepting skills. I’m happy coming up with ideas, executions and copy on my own, or as part of a team. I also try to bring the highest standards of crafting to my work, with sharp writing and original art direction. Since going freelance I received a Distinction for an MA in Creative Writing, which has honed my ability to write scripts and editorial, as well as my own fiction. As a new mum, I'm now looking for a fresh challenge. I'd like to explore using my creative and wordsmithing skills in a company or brand I love, potentially in a different sector like publishing or the arts.
Providing creative and copy for agencies including Creature, Google Creative Lab, HAVAS, Isobar, MullenLowe Profero, Nike Foundation, Proximity, Publicis, Sapient Nitro, Tribal DDB, etc. Alongside completing a creative writing MA (which lead to a fun spell in an app studio, working on ideas and scripts for young children) I've created campaigns, executions and copy for brands including Adidas, PlayStation, Nokia, Ladbrokes, Vodafone, McLaren, M&S, Bacardi and Volkswagen, and co-led a winning pitch for John Lewis.
Leading the creative team on several accounts and successful pitches, presenting to and liaising with clients, mentoring junior and placement teams, spearheading digital innovation, representing Work Club in inter-agency projects. Accounts: Coke, Nokia, PizzaExpress, Alfa Romeo, Kraft (Mellow Bird’s), Plum Baby, Dyson, Sony BMG (Dido), Top Gear, 118118.
Concepting and crafting all kinds of digital content and advertising, including social network applications and fully integrated campaigns, and presenting to top-level clients. Accounts: Coke (Fanta), Diageo (Johnnie Walker and Smirnoff), Fiat, Microsoft, Nike, Sainsbury’s, Yell.
Concepting, storyboarding, copywriting and art direction for a wide range of media including microsites, online advertising, games, mobile, newsletters, viral films and applications. Accounts: Adidas, COI (Royal Marines and Royal Navy), Eurostar, Gillette, MacDonalds, McCains, MTV, P&G (Pringles), Sky, T Mobile, Unilever (Impulse), Virgin Atlantic, Virgin Money, Virgin Trains.
A technical and academically rigorous writing programme, led by Sir Andrew Motion.
An advanced, vocational course focussing on craft skills and creative strategy.
A stimulating study of the canon that developed my critical and imaginative abilities.