Salma Ali

Freelance Editor/Proofreader

  • LocationAmsterdam, Netherlands


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  • Advertising
  • Author
  • Copywriting
  • Critic
  • Editing
  • Journalism
  • Screenwriting
  • Blogs
  • Creative
  • Features
  • Proofreading
  • Web Content
  • Popular Culture
  • Arabic
  • English

Work history


Freelance Editor & Proofreader


Jan 2014
  • Editing and proofreading academic work.


Assistant to Commercial Director

Westkin Associates

Jan 2013 - Jul 2014
  • Outline Westkin Associates, London Assist CD in the Development and implementation of commercial strategies to assist in the set-up of a new Global, Corporate immigration department Key Responsibilities • Work with value drivers of the business and identify profitable commercial opportunities • Develop and maintain an excellent understanding of the key clients’/target audience and ensure that their needs were being met and that their business is retained • Work closely with the Head of Sales to manage key customers (existing and new), thereby improve turnover and profitability • Ensure that regular reviews are carried out with customers, to ensure that their needs are being met and that excellent client service is achieved • Organize and represent the company externally at networking events, seminars • Create promotional campaign by liaising with marketing team and designers • Maintain an awareness of external factors legal changes to Immigration legislation, government business initiatives, current and proposed legislation in relation to commercial activities


Volunteer Art & Teacher

Fun Tots Kindergarten, Cairo

May 2011 - Dec 2012
  • Outline Develop and implement lessons/work schemes provided a safe and stimulating environment that facilitates learning, organizing, supervised play and work activities, whilst liaising with parents, care-takers, speech therapists and health visitors.


Assistant Writer & Editor

Videology TV Online

May 2008 - Jul 2009
  • Outline My main role consisted of supervising all sources of content within the company. During this time, I maintained the site and its contents within editorial guidelines and style, as well as producing weekly newsletters for the industry and subscribers. Key Responsibilities • Conducted interviews with artists and directors • Write and edit video reviews and assist with design and print handling. • Formulate and execute an innovative public strategy, which effectively increased the number of hits to the website • Research, compile and compose information for daily bulletin posts and latest industry news


Assistant Manager & In-store Buyer

Pedlars Clothing London

Aug 2007 - May 2009
  • Outline Primarily employed to provide management support to other members of the team, which included training and development. Also represented the company at trade shows and developed relationships with suppliers. Ensured the store was stocked and visually appealing to increase sales and improve customer experience. Key Responsibilities • Apply a consistent set of standards across the workforce to improve morale and motivation • Create in-store displays, dressed shop window and create store play-lists • Procurement: Buying at trade-shows and from independent merchants, sourcing vintage goods and liaising with restoration experts. • Coordinate out-of-store events and promotions. • Assist in the management of catalogue production process • Carry out all administrative and financial duties associated with the business including the maintenance of personnel records and documentation


Assistant PR Officer & Intern

Kinetica Museum London

Aug 2006 - Jul 2008
  • Outline Responsible for planning, developing and implementing PR strategies, which included corresponding with media, individuals and other organisations. Other tasks included maintaining and updating information on the organisation’s website. Key Responsibilities • Wrote and edited in-house articles and reports. • Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs • Liaise directly with visitors to provide information on art works on display • Assist in the organization of workshops, guest lectures and other events including press conferences, exhibitions, open days and press tours • Engage with users on social media sites such as Facebook • Source and manage speaking and sponsorship opportunities, such as The Kinetic Art Fair • Commission and guide interactive research projects • Foster community relations through events such a private views and involvement in community initiatives; manage the PR aspect of a potential crisis situation



History, Literature and Critical Theory

Amsterdam University College

Aug 2009 - Jun 2012
  • Liberal Arts


Interactive Design

London College of Communication

Aug 2004 - May 2007
  • Graphic, Media and Communication design


New Media and Sculpture

Chelsea College of Art and Design

Aug 2003 - Jun 2004
  • Foundation Year