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Develop, plan and execute digital strategy for London properties: search, social, display Monitor, review and analyse campaigns ensuring spends are optimized Develop content for social media: copywriting and visual development Develop online presence with influencer/blog/ app partnerships Website content management and optimization Maintain hotel positioning in OTA’s Support F&B and SPA in driving reservations through digital channels Competitor monitoring Assist Communication manager to develop hotel, F&B and SPA packages and marketing campaigns for leisure market
Social media project manager for the following Balistik#Art accounts: LOUIS XIII Cognac, Chopard, Prince de Galles Hotel, Clarins, NUXE, Ginette NY, Hennessy, Hermès: • Participation to the elaboration of social media strategies and recommended enhancements of E-PR and social media guidelines for clients’ target markets • Close collaboration and management of community managers, E-PR, and creative teams for the agency (define KPIs, contribute to editorial line, construct benchmarks, gauge competitors, and provide creative input) • Organize, manage, and evaluate Facebook Ads and contests on social media (Facebook, Instagram) • Management and oversight of bloggers and influencers’ operations • Event planning, coordination, and execution • Monitor and report on social media campaigns and e-reputation evaluations
In charge of management and follow-up of advertising agencys’ accounts: BETC, M&C Saatchi Gad, Reflex: • Single point-of-contact customer support • Responsible for defining clients' needs, negotiating contracts, scoping deliverables, and writing statements of work • Management and evaluation of internal technical team • Budget tracking and reporting throughout project lifecycle