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Salwa Azar

Social Media Engagement Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Manager - Reporter - Video Streaming

About me

Following creativity and communication wherever it takes her.

Skills

  • Community Building
  • Influencer Outreach
  • Article Research
  • Digital Social Media
  • Social Content Strategy
  • Social Communications
  • Managing Teams
  • Juggling
  • Content/copywriting/writing/editorial/advertising
  • Copy Proofing

Work history

2016

Social Media Manager

TechRadar

Jun 2015 - Aug 2016
  • London, UK
  • Full Time
  • - Drove and increased social engagement through Twitter, Pinterest, Facebook and Instagram organically over a year. - Curated hourly article posts on Twitter and Facebook plus ad hoc quizzes, polls, gifs, images, videos as well as live-tweeting/video. - Built TR's Instagram from 10 followers to 21k organically with custom posts and videos over the year. - Managed a calendar of events and anniversaries, and custom content to drive engagement for specific events and fan-moments. - Wrote articles based on current topics, movie and game releases and science and technology discoveries. Bucket list moment: Interviewing Astronaut Chris Hadfield! - Educating the team on social media best practice on all platforms. - Reported to senior management including the head of audience development on analytics (via Google and on-platform), developed response strategies to adjust posts accordingly. - Researched new developments in social media, including contacting press offices.

2015

Social Media Manager

Dove UK (via Hey Human agency)

Jan 2015 - Jun 2015
  • London, UK
  • Freelance
  • - Worked across Dove UK social channels in day-to-day management of social media accounts. - Developed campaigns for Dove UK and helped promote special events, including asset sourcing. - Created analytics reports showing success of campaigns vs KPIs and areas of improvement. Weekly and monthly analytics per platform.

2014

Social Media Manager

Telegraph Hill Ltd

Jan 2014 - Sep 2014
  • London, UK
  • Full Time
  • - Managed the SyFy UK TV channel's daily and planned output on Facebook and Twitter both for day-to-day programming as well as special launches eg The #Sharknado2 UK premiere resulted in the hashtag trending in the UK on Twitter, The Originals, Warehouse13, The #terriblygood movie season (#Avalanchesharks trending in the UK) and Star Trek weekends. - Grew the community with regular one to one engagement, influencer research and drove their first attendance at the Comic Con festival.

2014

Customer Service Account Manager

We R Interactive

Jan 2011 - Jan 2014
  • London, UK
  • Full Time
  • - Managed the start up's customer service and social media from a game in Beta to launch from the ground up. - Started off working solo on creating customer service pathways, best practice and FAQ's and then hired a small team of 3 language specialists and 2 UK customer service/QA reps to manage the global expansion of the game, and an additional game launch. - Acted as line manager to the team and provided training on both customer services, social media and editorial best practice whilst writing technical FAQ's. - Daily social posting, working with the existing social media manager, including creating competitions and events management. - QA and disaster management required me to develop a logical problem-solving approach whilst remaining calm under pressure.

Education

2008

MA

University of Hertfordshire

Sep 2007 - Oct 2008
  • Hertfordshire, UK
  • MA with distinction in Media Practices, studying digital interactive art via computer algorithms.

2007

BA(Hons) Digital Media

University of Hertfordshire

Sep 2004 - Jul 2007
  • Hertfordshire, UK
  • Achieved a 2:1 in Digital Media (mixed media production including video, photography and music)