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Following creativity and communication wherever it takes her.
- Drove and increased social engagement through Twitter, Pinterest, Facebook and Instagram organically over a year. - Curated hourly article posts on Twitter and Facebook plus ad hoc quizzes, polls, gifs, images, videos as well as live-tweeting/video. - Built TR's Instagram from 10 followers to 21k organically with custom posts and videos over the year. - Managed a calendar of events and anniversaries, and custom content to drive engagement for specific events and fan-moments. - Wrote articles based on current topics, movie and game releases and science and technology discoveries. Bucket list moment: Interviewing Astronaut Chris Hadfield! - Educating the team on social media best practice on all platforms. - Reported to senior management including the head of audience development on analytics (via Google and on-platform), developed response strategies to adjust posts accordingly. - Researched new developments in social media, including contacting press offices.
- Worked across Dove UK social channels in day-to-day management of social media accounts. - Developed campaigns for Dove UK and helped promote special events, including asset sourcing. - Created analytics reports showing success of campaigns vs KPIs and areas of improvement. Weekly and monthly analytics per platform.
- Managed the SyFy UK TV channel's daily and planned output on Facebook and Twitter both for day-to-day programming as well as special launches eg The #Sharknado2 UK premiere resulted in the hashtag trending in the UK on Twitter, The Originals, Warehouse13, The #terriblygood movie season (#Avalanchesharks trending in the UK) and Star Trek weekends. - Grew the community with regular one to one engagement, influencer research and drove their first attendance at the Comic Con festival.
- Managed the start up's customer service and social media from a game in Beta to launch from the ground up. - Started off working solo on creating customer service pathways, best practice and FAQ's and then hired a small team of 3 language specialists and 2 UK customer service/QA reps to manage the global expansion of the game, and an additional game launch. - Acted as line manager to the team and provided training on both customer services, social media and editorial best practice whilst writing technical FAQ's. - Daily social posting, working with the existing social media manager, including creating competitions and events management. - QA and disaster management required me to develop a logical problem-solving approach whilst remaining calm under pressure.
MA with distinction in Media Practices, studying digital interactive art via computer algorithms.
Achieved a 2:1 in Digital Media (mixed media production including video, photography and music)