Salwa Azar

Social Media Engagement Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
1 Connections

About me

Passionate about communication, visual branding and community engagement.

Skills

  • Community Building
  • Influencer Outreach
  • Article Research
  • Digital Social Media
  • Social Content Strategy
  • Social Communications
  • Managing Teams
  • Content/copywriting/writing/editorial/advertising
  • Copy Proofing
  • Photography

Companies I’ve worked with

  • Telegraph Hill Ltd

    Telegraph Hill Ltd

    • Marketing & PR
  • H

    HeyHuman

    • M

      Modiphius Entertainment

      • H

        Hello Games

        Work history

        2019

        Social Media Manager

        Modiphius Entertainment

        May 2017 - Aug 2019
        • London, United Kingdom
        • Full Time
        • Day to day social media management. Release campaign management and creation. Video asset, streaming and product creation. Product photography for e-commerce and print. Publishing assistant/proof-reader. Twitch stream community management. 3rd party publishing management for social releases.

        2016

        Freelance Social Media Manager

        Hello Games

        Aug 2016 - Sep 2016
        • Guildford, United Kingdom
        • Freelance
        • Managing social media and community launch of games title No Man's Sky.

        2016

        Social Media Manager

        Tech Radar

        Jun 2015 - Aug 2016
        • London, United Kingdom
        • Full Time
        • - Drove and increased social engagement through Twitter, Pinterest, Facebook and Instagram organically over a year. - Curated hourly article posts on Twitter and Facebook plus ad hoc quizzes, polls, gifs, images, videos as well as live-tweeting/video. - Built TR's Instagram from 10 followers to 21k organically with custom posts and videos over the year. - Managed a calendar of events and anniversaries, and custom content to drive engagement for specific events and fan-moments. - Wrote articles based on current topics, movie and game releases and science and technology discoveries. Bucket list moment: Interviewing Astronaut Chris Hadfield! - Educating the team on social media best practice on all platforms. - Reported to senior management including the head of audience development on analytics (via Google and on-platform), developed response strategies to adjust posts accordingly. - Researched new developments in social media, including contacting press offices.

        2015

        Social Media Manager

        HeyHuman

        Jan 2015 - Jun 2015
        • London, United Kingdom
        • Freelance
        • - Worked across Dove UK social channels in day-to-day management of social media accounts. - Developed campaigns for Dove UK and helped promote special events, including asset sourcing. - Created analytics reports showing success of campaigns vs KPIs and areas of improvement. Weekly and monthly analytics per platform.

        2014

        Social Media Manager

        Telegraph Hill Ltd

        Jan 2014 - Sep 2014
        • London, United Kingdom
        • Full Time
        • - Managed the SyFy UK TV channel's daily and planned output on Facebook and Twitter both for day-to-day programming as well as special launches eg The #Sharknado2 UK premiere resulted in the hashtag trending in the UK on Twitter, The Originals, Warehouse13, The #terriblygood movie season (#Avalanchesharks trending in the UK) and Star Trek weekends. - Grew the community with regular one to one engagement, influencer research and drove their first attendance at the Comic Con festival.

        2014

        Customer Service Account Manager

        Telegraph Hill Ltd

        Jan 2011 - Jan 2014
        • London, United Kingdom
        • Full Time
        • - Managed the start up's customer service and social media from a game in Beta to launch from the ground up. - Started off working solo on creating customer service pathways, best practice and FAQ's and then hired a small team of 3 language specialists and 2 UK customer service/QA reps to manage the global expansion of the game, and an additional game launch. - Acted as line manager to the team and provided training on both customer services, social media and editorial best practice whilst writing technical FAQ's. - Daily social posting, working with the existing social media manager, including creating competitions and events management. - QA and disaster management required me to develop a logical problem-solving approach whilst remaining calm under pressure.

        Education

        Currently

        BA (Hons) Arabic & Global Communication

        University of Westminster

        Sep 2019
        • London, United Kingdom

        2008

        Sep 2007 - Oct 2008
        • United Kingdom
        • MA with distinction in Media Practices, studying digital interactive art via computer algorithms.

        2007

        BA(Hons) Digital Media

        The University of Hertfordshire

        Sep 2004 - Jul 2007
        • United Kingdom
        • Achieved a 2:1 in Digital Media (mixed media production including video, photography and music)