A passionate and connected PR professional, with over 15 years experience of bringing together brands, culture and entertainment. Experience covers creative strategy, planning, content development, partnerships and activation, on both client and agency side. Brands include Selfridges, London Fashion Week, TONI&GUY, P&G, Oxfam, Glastonbury Festival, Home Office and Centrepoint.
Projects
- Centrepoint x ESI Media Christmas campaignFundraising campaign spread across four months and six media outlets to raise money for youth homelessness charity Centrepoint. Daily editorial covered resident and staff stories, brand partnerships, events, celebrity supporters, auctions and more. £3.25m was raised - the most an ESI campaign has ever totalled - which funded the launch of the Centrepoint Helpline. In association with HRH Prince William and Evgeny Lebedev.
- Project director for Selfridges PROJECT OCEANGlobal launch for Project Ocean, an retail activist campaign by Selfridges, in partnership with the Zoological Society of London and 27 NGOs. The project aimed to raise awareness for the plight of the ocean, generate media coverage to raise global awareness, stop consumer demand for endangered fish and raise funds to support marine conservation efforts. We connected to the audience through style and science, developing emotional reasons for them to take part. Fashion events, pop-up gigs, science and environmental talks, celebrity chefs cooking in trucs outside the store.... the list goes on and on. Project Ocean was Selfridges biggest campaign ever and wo mutiple awards across the globe. Coverage was secured in 10+ countries with 100m+ impressions within the campaign’s 5 weeks All endangered fish were banned from sale in all Selfridges Foodhalls and restaurants and replace with sustainable options And £50,000 was raised through customer donations by the final campaign day - World Ocean Day
- TONI&GUY Head of Brand PR (Interim)Interim role to orchestrate TONI & GUY's activity at London Fashion Week, looking after: Brand's role as the 'Official Partner' of London Fashion Week, working closely with British Fashion Council Managed partnerships and creative output with 28 designers Creative director on all digital output (owned channels and social), including How To videos and Instagram content
Skills
- Fashion
- Events
- Marketing PR
- Planning Strategy
- Lecturer
- Culture
- Social Content Strategy
- Brand Developent
- Influencer Marketing
- Global
- Sponsor Activation
- Drinks Brands
- Team Management Mentoring
Education
U
U
(BA) Hons Fashion Design and MarketingUniversity of the West of England
Bristol, United Kingdom
Creative course taking inspiration into apparel, then production, and marketing