I'm a graphic designer based in Barcelona (via Wellington, New Zealand, Sydney, Australia and London, UK). I've spent the last six years working at award-winning creative agencies, as a freelance designer, and as a magazine art director.
I work in the fields of branding and identity design, naming, graphic design and art direction, website design, packaging, editorial design, copywriting and strategy.
I work with clients from around the world over Skype, Dropbox and email. If you’d like to talk about a project that you have in mind, please don’t hesitate to get in touch by emailing hello@samflahertycreative.com.
Selected clients: ABC Australia, Citibank, Google, The Guardian, Hugo Boss, IAG Insurance, Levis, Merck Group, New Zealand Fire Service, Panasonic Australia, Penguin Publishing, Puma, Qantas Australia, Red Bull, University of Technology Sydney, Woolworths Australia, YouTube.
Selected agencies (freelance): Canvas Group, GBH, Grey, Handsome Brands, Honour Branding, IDEO, Karoshi, MerchantCantos, MultiAdaptor, Spring In Alaska, Spring Studios.
Projects
- Iona BrownIona Brown, a London-based jewellery designer, approached me to develop a visual identity for her expanding line. Iona's aesthetic is reflected in her jewellery designs; she uses distinctly minimalist lines, shapes and materials, which in turn informed the visual identity of the brand. The logotype, a customised version of GT Sectra Display, was designed to reflect the duel weight of Iona's pieces, which often run from thick to thin. This was foiled onto duplexed Colourplan business cards, various packaging and a lookbook. The result is a strikingly simple identity for a jewellery brand with a strikingly simple aesthetic. Typefaces: GT Sectra Display GT Walsheim Paper: Colourplan Dark Grey Colourplan Light Grey Featured in: BP&O Grillitype Blog
- The Scalpel - brandingIt’s not every day that you get a chance to brand something that will be seen around the world. While at Wordsearch I worked on the conceptual stage of the branding for The Scalpel, a new skyscraper currently being built that will soon change London’s skyline. The idea for the identity itself was taken directly from the name; a piercing scalpel cut, sharp on edge to reflect the design aesthetic of the building.
- Eleven EverythingEleven Everything began in 2010 under the original name of Catirfina; creating knitwear hand-made in Scotland and Yorkshire in old mills, using high-end yarns sourced from Italy in cashmeres, silks & pure merino wool. They count luxury boutiques such as LN-CC, Liberty, Net-a-porter and Opening Ceremony in their list of stockists. When it came time to rename, Eleven Everything needed an identity that reflected their position in the high-end luxury knitwear market, while hinting at the traditional processes from which the knitwear is made. This makes their story is one of contrasts; conventional production processes versus boundary-pushing stockists, traditional fabrics juxtoposed against contemporary metallic finishes. In light of this, I developed a highly-contrasted visual identity using dark and light. This concept was carried through the logo (a custom version of Neutraface), packaging treatment, swing tags and lookbooks, through to the art direction of the photography.
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Work history
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Graphic Design & Art DirectionVarious
London, United KingdomFreelance
I worked for numerous London design and advertising agencies over a two-year period, on projects for clients such as Google, Puma, Calvin Klein, and more.
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Graphic DesignerSpring In Alaska
- Full Time
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Skills
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Advertising Design
- Brand Identity
- Web Design
- Logo Design
- Illustrator
- Indesign
- Photoshop