About me
Over 11 years’ experience in brand marketing and integrated communications at industry leading creative agencies, generating growth, driving development and delivery of impactful strategic campaigns. Working in varied sectors and with high profile brands, including; Coca-Cola, Jameson Irish Whiskey, Dove, Peroni Nastro Azzuro, Havana Club, EE and Hyundai Motor UK.
Clients include: Jameson UK, Havana Club International, Martell Cognac, EE, Orange, Sony, Hyundai UK, Jaguar Land Rover, Dove and Cif
Projects
- The Jameson Works x Wild BeastsThe Jameson Works is about sharing the stories behind modern craft, and spreading the knowledge of how great craftsmen work today. Back in 2014, I helped launch it's very first project with the Wild Beasts. With the help of The Jameson Works, the band collaborated with illustator and GIF-maker Mattis Dovier on a unique creation – a GIF-Novel, based on two unreleased Wild Beasts tracks – Soft Future and Blood Knowledge. The Jameson Workse then documented the making process every step of the wa
- Hyundai FanDomeUEFA EURO 2016 was set to be the biggest championship yet with more teams and record numbers of fans heading to France. But if you’re 300km away from the action, it’s hard to feel part of it. As official sponsor and a history of putting fans first, Hyundai wanted to create a venue in London that took the traditional fan zone experience to a whole new level. Welcome to Football Heaven. The Hyundai FanDome in King's Cross was an immersive football experience designed to bring fans closer to the game. Using the latest technology, up to 1000 people per match where surrounded by a 91-metre 360° wrap-around screen that reacted to every moment of the live action. Heavenly characters, including cherubs, the grim reaper and a prawn sandwich brigade, helped bring the game to life in a unique visual style, amplifying the emotions of the live broadcast. A team of 5 technicians operated 14 projectors, responding to every kick, goal, foul, and fingertip save. Fans wore LED wristbands synced to the projections, whilst scent machines pumped out the smell of freshly cut grass. State-of-the-art surround-sound completed the stadium-like experience; the next best thing to being in France.
- Beauty Tips & How To videos by DoveFor Dove, real beauty is about real people. That’s why we turned to you, the real experts, who have spent years discovering what really works for your hair and skin care routine, and gave you a platform to share your stories. 3 concepts, 2 locations, 10 days of filming and 18 real women later, we produced 51 beauty and product how to films for Dove's UK and Global brand channels.
Work history
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Head of MarketingFrasers Group
London, United KingdomFull Time
Campaign DirectorMission Media Ltd
London, United KingdomFull Time
Role: Campaign Director @ Mission, a global integrated comms agency
Clients: Coca-Cola, Peroni Nastro Azzurro, Sage Appliances, Veuve Clicquot, Hennessy
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Skills
- Branded Content
- Brand Content
- PR
- Marketing
- Digital Expertise
- Production/project Management
- Coordinating Events
- Social Content Strategy
- Client Facing
- Creative
Education
BA(Hons) Public Relations
- Leeds, United Kingdom