Projects credited in
- Climate ChangeIn partnership with National Geographic, we challenged our audience to think about Climate Change in a different way. The campaign launched with a series of editorial pieces driving conversations about the threats facing our planet. We then launched a Facebook Live clock showcasing the volume of carbon emissions being put into the planet every second in real time. All content drove our audience to a Facebook Live broadcast of the full 90-minute documentary ‘Before The Flood’, produced by Leonard
- Respect the Water It’s a terrible statistic but men aged 16-39 make up 80 per cent of the total fatalities in British waters, so a focussed approach was needed to hit this target audiences and reduce the loss of life at sea. Working on behalf of the Royal National Lifeboat Institution (RNLI), Drum knew that The LAD Bible, which reaches over half of all UK men aged 18-24, would be the perfect partner to create a campaign that was serious but culturally relatable to this audience. The 'Respect The Water’ campaign featured an eclectic mix of emotional and personally relevant stories across its social and digital channels. The short videos told three real stories that reinforced the Respect The Water message, mixing hard-hitting and authentic stories of peril on the sea, with genuine images and videos of those lads involved, along with other water-themed editorial to provide more engagement.1
Skills
- Adobe Editing
- Storyboarding
- Advertising Production
- Creative Entrepreneur
- Adaptability
- Communication
- Camera
- Drone Operating
- Motion Graphics