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Working on both content and brand campaigns for VW group, Co-op funeral care and food, HP Omen, Not on the high street, P&O social, Virgin media and Mcdonalds
Brand strategist working day to day on Centre Parcs, Sky, Decca records, Sunny.co.uk and Carphone Warehouse. My role is to analyses research, develop insight, provide strategic direction, write briefs, formulate comms plans and evaluate campaign success. Project specific: Lead planner on the Decca records repositioning Aside from this I: I worked directly with the company directors on pitches to develop brand strategy/positioning/insights and facilitate research groups. Keep up to date with the latest developments in tech, digital and media innovations and write internal trend reports for the agency.
Community and cross sectoral studies