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Social Media Content Manager with extensive experience in community management and writing content. An out-going and organised individual whose committed approach has contributed to the success of many global and national campaigns.
• Research and preparation of topics; production and implementation of content for the Bosch Global social media channels • Support for content and community management on external as well as internal social media platforms
• Enlisted to lead the implementation of the 24/7 Bosch Social Media Listen & Command Centre - delivering community management, online monitoring and crisis management. • Handling online discussions and responding to customer enquiries/complaints for over 30 Bosch social media channels, some of which include Bosch Global, UK, India, Australia and Africa. • Gathering data for multiple weekly and monthly reports using Brandwatch - focusing on consumer insights, competitor analysis, cross-selling opportunities and identification of key influencers. • Liaising directly with global stakeholders to plan upcoming marketing campaigns, including the company’s largest contest to date, the 2014 Bosch World Experience.
• Researching and modifying player attributes, profile appearances and team information for the EA Sports FIFA community. • Improving the quality and accuracy of databases on a weekly basis for the English Football Leagues. • Providing regular, reliable and substantiated feedback to Producers and Editors. • Promoted to Data Editor (from a Reviewer role) within the first year of my contribution. • Credited in the following editions of the FIFA video game series: FIFA 13, 14, 15 and 16
Modules studied: - Media Policy - Media Futures - Identities - Analysing Audiences - Brand Campaign Strategies - Advertising Professional Industrial Project. - Dissertation topic: The potential of product placement in video games for advertisers: To what extent is in-game advertising an ethical way to target consumers?
Bosch was awarded with the Social CRM Award 2015 by the University of St. Gallen, Switzerland, for the "Bosch Listen & Command" project. http://bit.ly/1U7pLvO