About me
I am a strategist with a track record of helping organisations achieve ambitious objectives. My clients have included start-ups and multi-million-pound organisations. Business owners and senior stakeholders work with me because I enhance the way client’s position, communicate and demonstrate their offer, and so help optimise performance.
Work history
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Business ConsultantKRESH Ltd
London, United KingdomFreelance
- Tasked with shaping KRESH’s positioning, shifting it from an animation specialist to a fully-fledged creative agency
- Advising the founder on how to package up services to address the market need and attract real interest from prospective clients
- Use tactical outreach to test the market response against proposed concepts and help refine the approach
- Carry out evaluation of the market to understand competitor activity, gathering trends and insights to steer KRESH messaging, and be reactive to market influences
- Gain insight through market evaluation to hone offers that will improve commercial success, and achieve core business objectives
- Tasked with outlining KRESH marketing plan and enhancing efforts, including thought leadership, social media refinement and CRM implementation, to build brand equity amongst a new audience
- Also responsible for enhancing pitch documentation, case studies, and other assets that showcase the agency’s capabilities
- Advise on appropriate technologies to improve business efficiency and improve the KRESH offer
Account DirectorRainmaker
- London, United KingdomFull Time
- Lead projects for clients, devising strategy and managing campaigns that improve brand equity, business and commercial performance
- Collaborated successfully with Clients across the following sectors – Sport, Professional Services, Technology, Marketing Services
- Helped business owners/senior stakeholders to develop the most effective go-to-market strategy to achieve ROI, and ensure client retention and satisfaction
- Coordinated planning and market insight workshops with clients to understand core business challenges, set expectations and steer a well-informed strategy that achieves business objectives
- Packaged up my client’s services, creating concepts that would help them stand out from competitors and address market needs
- Examples included helping a multinational Production company generate new clients through a bespoke Email Marketing and Direct mail campaign, modernising the offering of a legacy Technology business, improving processes within a global Management Consultancy to optimise project delivery, outlining an appropriate Partnership/Sponsorship campaign for a multinational sports franchise
- Monitored client Marketing efforts incorporating social, digital, blog, thought leadership, CRM, direct mail to help demonstrate wider thinking and knowledge of their industry, and improve commercial acumen
- Evaluated the market to understand competitor activity, gathering trends and insights to steer client business plan
- Identified upsell and cross sell opportunities within client portfolio
- Was responsible for reporting, weekly catch ups, presenting results at monthly campaign reviews – which provided an opportunity to review performance, feedback on successes and recommend appropriate solutions to challenges
- Responsible for a team of 10 Account Executives who delivered on the proposed strategy to ensure client standards and objectives
were met
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Skills
- Client Services
- Account Management
- Marketing
- CRM
- Business Development
- Sales Strategy
- Brand Partnerships
- Startup
- Customer Relationship
- Project Management
Education
Awards
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Best SalesmanProspectAware Ltd
Won the award for Best Salesman in 2014.