About me
Immersed in the vibrant pulse of London, I am a dynamic Senior Marketing Pro, navigating the thrilling intersection of Gaming, XR, Music, and Entertainment. A die-hard gamer at heart, I'm excited by the limitless potential of the Metaverse, Virtual/Augmented/Mixed Reality, and AI technologies. I don't just work in this industry, I live it.
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With a track record of working with multinational companies over 16 years, including Showtime, MTV and Red Bull, I successfully developed and implemented business strategies, planned and executed events, and produced digital content that reached thousands of attendees and millions of views.
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As an avid console-agnostic gamer who enjoys occasional Twitch binge sessions, I always try to stay up to date on developing campaigns, trends in gaming and the Metaverse, be it NTFs, new game releases, or the latest news on publisher acquisitions.
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Being fluent in the fields of digital/social media has also enabled me to keep my eyes on developing trends in pop culture, while leveraging the use and implementation of such trends in relevant fields and roles.
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I headed departments & led teams, while managing relationships with external agencies, partners, and influencers, as well as leading brand projects with internal departments in a matrix environment, aligning with senior management and key stakeholders along the way.
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Experienced in the UK, Middle East with a focus on the Levant, UAE & KSA, as well as leading global collaborations with the US and EU markets.
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